NINEIDEA：在竞争激烈的玩具市场，如何让玩具产品脱颖而出成为孩子们爱不释手的宝贝，是众多玩具厂商和设计师共同思考的问题。深圳，作为中国工业设计的前沿阵地，凭借其创新思维、敏锐的市场洞察力和深厚的设计底蕴，正为玩具产品设计注入全新的灵魂，引领着玩具行业的变革与发展。深圳拥有活跃的创新氛围和完善的产业链，众多优秀的工业设计师汇聚于此，他们不断探索玩具设计的新方向，突破传统玩具的局限。随着科技的飞速发展、文化的多元融合以及人们对儿童成长关注的日益加深，深圳工业设计抓住这些机遇，从多个维度为玩具产品赋予新的生命力。
融合前沿科技，开启智能互动
深圳设计机构善于将前沿科技融入玩具，为其带来前所未有的互动体验。借助人工智能技术，玩具能够实现智能对话、智能陪伴。例如智能玩偶，能像朋友般与孩子聊天，根据孩子的情绪给予不同回应，激发孩子语言表达与情感交流。此外，增强现实（AR）与虚拟现实（VR）技术也被巧妙运用。以 AR 拼图玩具为例，孩子拼好拼图后，通过手机扫描，拼图上的图案便以立体动画形式呈现，还伴有相关知识讲解，让学习变得生动有趣，开启寓教于乐的新方式。
深挖文化内涵，塑造独特 IP
设计师深入挖掘多元文化内涵，将其转化为玩具的独特 IP。中国传统文化元素备受青睐，如以古代神话故事为蓝本设计的玩具，孩子们在把玩过程中，仿佛置身神话世界，感受传统文化魅力。同时，对地域特色文化的提炼也别具匠心，如以深圳本土创新精神为灵感，设计具有现代科技感且体现拼搏奋进主题的玩具，既传承文化，又富有时代气息，让玩具拥有独一无二的灵魂。
注重情感共鸣，打造陪伴伙伴
关注玩具与孩子之间的情感连接，致力于打造能陪伴孩子成长的伙伴型玩具。从孩子成长各阶段心理需求出发，设计出能给予安全感与情感支持的玩具。比如专为幼儿设计的柔软安抚玩偶，其材质亲肤，造型可爱，能在孩子睡觉时陪伴左右，给予心灵慰藉。对于稍大孩子，设计能记录成长点滴的互动玩具，像可录制语音、照片的玩具相册，承载孩子美好回忆，加深情感纽带，成为孩子成长路上不可或缺的伙伴。
@NINEIDEA九号创新 www.nineidea.com
Shenzhen Industrial Design: Injecting New Souls into Toy Product Design
NINEIDEA: In the highly competitive toy market, how to make toy products stand out and become children’s favorite is a common question for many toy manufacturers and designers. Shenzhen, as the forefront of China’s industrial design, is injecting a new soul into toy product design with its innovative thinking, keen market insight, and profound design heritage, leading the transformation and development of the toy industry. Shenzhen has an active innovation atmosphere and a complete industrial chain, where many excellent industrial designers gather.
They constantly explore new directions in toy design and break through the limitations of traditional toys. With the rapid development of technology, diverse cultural integration, and increasing attention to children’s growth, Shenzhen Industrial Design seizes these opportunities to give new vitality to toy products from multiple dimensions.
Integrating cutting-edge technology and opening up intelligent interaction
Shenzhen design agencies are adept at integrating cutting-edge technology into toys, bringing unprecedented interactive experiences. With the help of artificial intelligence technology, toys can achieve intelligent dialogue and intelligent companionship. For example, smart dolls can chat with children like friends, provide different responses based on their emotions, and stimulate their language expression and emotional communication. In addition, augmented reality (AR) and virtual reality (VR) technologies are also cleverly utilized.
Taking AR puzzle toys as an example, after a child completes the puzzle, they scan it with their phone and the patterns on the puzzle are presented in the form of 3D animations, accompanied by relevant knowledge explanations, making learning lively and interesting, and opening up a new way of integrating education with entertainment.
Digging deep into cultural connotations and shaping unique IPs
Designers delve into the diverse cultural connotations and transform them into unique IPs for toys. Traditional Chinese cultural elements are highly favored, such as toys designed based on ancient mythological stories. Children feel as if they are in a mythical world and experiencing the charm of traditional culture while playing with them. At the same time, the refining of regional characteristic culture is also ingenious. For example, inspired by Shenzhen’s local innovation spirit, toys with a sense of modern science and technology and embodying the theme of hard work are designed, which not only inherits culture, but also has the flavor of the times, so that toys have a unique soul.
Pay attention to emotional resonance and create companionship partners
Focus on the emotional connection between toys and children, and strive to create companion toys that can accompany children’s growth. Design toys that provide a sense of security and emotional support based on the psychological needs of children at different stages of growth. For example, soft and soothing dolls designed specifically for young children, with skin friendly materials and cute shapes, can accompany children while they sleep and provide emotional comfort. For older children, designing interactive toys that can record their growth, such as a toy album that can record voice and photos, carries their beautiful memories, deepens emotional bonds, and becomes an indispensable partner on their growth journey.
@NINEIDEA九号创新 www.nineidea.com
