NINEIDEA：解锁产品设计新潮流：从 2025 年潘通公布的颜色来看，整体趋势是在熟悉与创新之间取得平衡。一方面，以摩卡慕斯为代表的大地色系等温暖、自然的颜色受到青睐，反映出人们在日益复杂和快节奏的生活中，渴望回归自然、追求舒适和稳定的心理。另一方面，少量鲜亮的色彩如罂粟红、盐腌莱姆绿等的存在，也体现了人们对个性表达和创新需求，希望在稳定的基础上，通过色彩来展现自己独特的风格和对生活的热情。
2025 年度代表色
- PANTONE 17 – 1230 Mocha Mousse（摩卡慕斯）：这是 2025 年潘通年度色，是一种温暖浓郁、柔和的棕色。它融合了巧克力和咖啡的色泽与香气，能给人带来舒适、愉悦和满足的感觉，体现了人们对日常愉悦和舒适生活的追求。该颜色既可以与米白色、大地色等搭配营造温馨惬意的氛围，也能作为中性色与鲜亮色调搭配，创造出有层次感且经典的视觉效果。
2025/2026 秋冬伦敦时装周流行色
- 大地色系：如 PANTONE 16 – 1149 TCX Desert Sun（沙漠之日），揉合棕橘色和仿如日晒形成的棕褐色，让人联想到广袤沙漠中的落日景色；PANTONE 19 – 1325 TCX Hot Chocolate（热巧克力棕），给人放松自在的感觉；PANTONE 17 – 0843 TCX Bronze Mist（青铜雾棕），是暖棕色中带微光的贵金属色泽，展现不张扬的美感。这些颜色体现了人们对自然和大地的亲近感，同时也传递出稳定、踏实的情感。
- 柔和中性色：包括 PANTONE 11 – 3900 TCX Wispy Clouds（云雾白），纤细如羽毛般的白色，带有丝滑光泽；PANTONE 14 – 0207 TCX Cumulus Cloud（积云灰），充满雨天氛围的灰色调。这些柔和中性色为整体色彩搭配提供了平衡和舒缓的元素，营造出宁静、优雅的氛围。
- 活力彩色系：如 PANTONE 17 – 1664 TCX Poppy Red（罂粟红），是热情饱满的正红色，带有节庆氛围；PANTONE 17 – 0232 TCX Salted Lime（盐腌莱姆绿），富有柑橘类的活力；PANTONE 18 – 4936 TCX Fanfare（耀眼蓝），传递出优雅沉稳的讯息。这些鲜艳的色彩为整个色彩系列增添了活力和亮点，使整体搭配更加生动有趣，同时也反映出人们在追求稳定的同时，对变化和创新的渴望。
NINEIDEA：Unlocking new trends in product design: Based on the colors announced by Pantone in 2025, the overall trend is to strike a balance between familiarity and innovation. On the one hand, warm and natural colors such as earth tones represented by mocha mousse are favored, reflecting people’s desire to return to nature, pursue comfort and stability in the increasingly complex and fast-paced life. On the other hand, the presence of a small amount of bright colors such as poppy red and salted lime green also reflects people’s need for personality expression and innovation, hoping to showcase their unique style and passion for life through color on a stable basis.
Representative color of 2025
PANTONE 17-1230 Mocha Mousse: This is the Pantone Color of the Year 2025, a warm, rich, and soft brown color. It combines the color and aroma of chocolate and coffee, bringing a feeling of comfort, pleasure, and satisfaction, reflecting people’s pursuit of daily pleasure and comfortable living. This color can be paired with beige, earthy tones, and other colors to create a warm and comfortable atmosphere. It can also be used as a neutral color to match bright tones, creating a layered and classic visual effect.
2025/2026 Autumn/Winter London Fashion Week Fashion Colors
Earth color scheme: such as PANTONE 16-1149 TCX Desert Sun (Desert Sun), which blends brownish orange with a tan color resembling sun exposure, reminiscent of the sunset scenery in the vast desert; PANTONE 19-1325 TCX Hot Chocolate, giving people a relaxed and comfortable feeling; PANTONE 17-0843 TCX Bronze Mist is a precious metal color with a warm brown color and a hint of light, showcasing a subtle beauty. These colors reflect people’s closeness to nature and the earth, while also conveying stable and down-to-earth emotions.
Soft neutral colors: including PANTONE 11-3900 TCX Wispy Clouds, a delicate feather like white with a silky sheen; PANTONE 14-0207 TCX Cumulus Cloud, with a gray tone that exudes a rainy atmosphere. These soft neutral colors provide balanced and soothing elements for overall color matching, creating a peaceful and elegant atmosphere.
Vibrant color scheme: such as PANTONE 17-1664 TCX Poppy Red, which is a passionate and vibrant bright red color with a festive atmosphere; PANTONE 17-0232 TCX Salted Lime, rich in citrus vitality; PANTONE 18-4936 TCX Fanfare (Dazzling Blue) conveys an elegant and steady message. These bright colors add vitality and highlights to the entire color series, making the overall combination more vivid and interesting, while also reflecting people’s desire for change and innovation while pursuing stability.
