NINEIDEA：深圳作为全国首个 “设计之都”，其工业设计行业蓬勃发展，从业人员规模与素质都呈现出鲜明特点。目前，深圳工业设计现状是从业人员已超 15 万，形成了庞大且充满活力的人才集群，为深圳工业设计从 “中国制造” 迈向 “中国创造” 提供了强大的人力支撑。
从学历结构来看，工业设计专业人员中具有大学本科以上学历人员、技师（高级技师）职业资格的人员和高级专业技术职称的人员比例不低于 60%。众多高校为深圳输送设计人才，深圳大学、南方科技大学等院校开设了前沿的工业设计课程，从理论知识到实践操作，全方位培养学生的创新思维与设计能力，使得高学历人才不断涌入行业，提升了整体的知识水平与创新活力。
在工作经验方面，行业内既有刚毕业的应届生，也有经验丰富的资深设计师。应届生带着新的理念与创意进入行业，为市场注入新鲜血液，他们通常薪资在 3 – 30K 不等。而拥有 3 – 5 年甚至 5 – 10 年工作经验的设计师，凭借对市场的深入理解、对设计流程的熟练掌握，成为行业的中流砥柱，薪资水平在 7 – 15K 甚至更高。像在南山区、宝安区等工业设计集中区域，这些经验丰富的设计师能够精准把握市场需求，主导完成了众多知名企业的产品设计项目，推动了深圳工业设计在智能硬件、医疗设备、新能源汽车等领域不断创新。
从薪资待遇来看，深圳工业设计从业人员整体收入较为可观，43.9% 的岗位月薪在 10 – 20K，年薪达 12 – 24W，2024 年较 2023 年增长了 6%，高于深圳平均工资水平，这也体现出行业对人才价值的认可。然而，行业也存在一些问题，如设计人才与市场需求的匹配度有待提高，部分设计公司短平快的服务模式，影响了设计人才对高质量项目的参与度与创造力发挥。但总体而言，深圳工业设计从业人员凭借其规模、素质与活力，持续推动着深圳在全球工业设计领域保持领先地位 。
Analysis of practitioners in the current situation of industrial design in Shenzhen
NINEIDEA: As the first “Design Capital” in China, Shenzhen’s industrial design industry is flourishing, and the scale and quality of its employees are showing distinct characteristics. At present, there are over 150000 industrial designers and practitioners in Shenzhen, forming a large and dynamic talent cluster, providing strong human resources support for Shenzhen’s industrial design to move from “Made in China” to “Created in China”.
From the perspective of educational structure, the proportion of industrial design professionals with a bachelor’s degree or above, technician (senior technician) professional qualifications, and senior professional technical titles should not be less than 60%. Numerous universities provide design talents for Shenzhen. Shenzhen University, Southern University of Science and Technology, and other institutions have offered cutting-edge industrial design courses, which comprehensively cultivate students’ innovative thinking and design abilities from theoretical knowledge to practical operation. This has led to a continuous influx of highly educated talents into the industry, enhancing the overall knowledge level and innovation vitality.
In terms of work experience, there are both recent graduates and experienced senior designers in the industry. Fresh graduates enter the industry with new ideas and creativity, injecting fresh blood into the market. Their salaries usually range from 3-30K. Designers with 3-5 or even 5-10 years of work experience, with a deep understanding of the market and proficient mastery of the design process, have become the backbone of the industry, with salary levels ranging from 7-15K or even higher.
In industrial design concentrated areas such as Nanshan District and Bao’an District, these experienced designers are able to accurately grasp market demand and lead the completion of numerous product design projects for well-known enterprises, promoting continuous innovation in Shenzhen’s industrial design in fields such as intelligent hardware, medical equipment, and new energy vehicles.
From the perspective of salary and benefits, the overall income of industrial design practitioners in Shenzhen is quite considerable, with 43.9% of positions earning a monthly salary of 10-20K and an annual salary of 12-24WD. This represents a 6% increase from 2023 to 2024, which is higher than the average salary level in Shenzhen. This also reflects the industry’s recognition of the value of talent.
However, there are also some problems in the industry, such as the need to improve the matching between design talents and market demand, and the short and fast service model of some design companies, which affects the participation and creativity of design talents in high-quality projects. But overall, Shenzhen’s industrial design practitioners, with their scale, quality, and vitality, continue to drive Shenzhen to maintain a leading position in the global industrial design field.
