NINEUDEA：作为全国首个 “设计之都”，深圳工业设计业务广泛渗透于多个行业，凭借完备产业链、活跃创新氛围和开放市场环境，在全球工业设计领域占据重要地位。以下是深圳工业设计业务的主要行业分布：
电子信息产业
作为深圳的支柱产业，电子信息领域的工业设计业务极为活跃。目前，深圳电子信息产业规模超 3 万亿元，聚集了华为、中兴、OPPO 等超 1.2 万家相关企业。以华为手机为例，其通过持续的工业设计创新，2023 年全球智能手机出货量达 1.26 亿台，Mate 系列凭借融合时尚元素与人体工程学的外观设计，握持舒适度提升 20%；在交互设计方面，优化后的系统界面使操作效率提高 15%。深圳拥有超 800 家专注电子信息设计的公司，如鼎典设计深圳总部，为电子产品提供全流程设计服务，仅 2024 年就助力客户产品外观专利申请量突破 300 项。
智能硬件产业
随着物联网技术发展，智能硬件成为深圳工业设计的新兴热点。2024 年，深圳智能硬件产业产值突破 6000 亿元，智能家居设备、智能医疗设备、智能交通设备等产品层出不穷。例如，深圳企业设计的智能音箱，通过声学优化设计，音质清晰度提升 30%，市场占有率超 25%；在交互设计上，实现语音识别与控制，用户满意度达 92%。像浪尖设计等专业公司，利用多领域专业知识，近三年累计为企业打造超 500 款创新智能硬件产品，其中 12 款获德国红点设计大奖。
新能源汽车产业
深圳在新能源汽车领域发展迅速，工业设计在其中发挥关键作用。2024 年，深圳新能源汽车产量达 190.8 万辆，同比增长 46.7% ，比亚迪作为领军企业，凭借 “Dragon Face” 家族式设计语言，旗下车型辨识度提升显著，汉系列上市首年销量突破 15 万辆。此外，深圳还有超 200 家为新能源汽车配套的设计公司，从内饰到整车造型全方位赋能，2023 – 2024 年间，深圳新能源汽车相关设计项目累计获国际设计奖项 47 项。
医疗器械产业
医疗设备的工业设计关乎产品易用性、安全性与用户体验。深圳医疗器械产业规模超千亿元，迈瑞医疗等企业通过设计创新，监护仪、超声诊断设备等产品在全球市场占有率持续提升。例如，优化后的超声诊断设备操作流程，使医护人员工作效率提高 25%；采用柔和色调设计的监护仪，患者焦虑情绪缓解率达 35%。部分医疗设备设计成可移动、模块化结构，维修成本降低 40%，目前深圳在医疗器械设计领域，已累计获得实用新型专利超 800 项。
家居用品产业
深圳的家居用品工业设计涵盖多个品类，产业规模超 800 亿元。在家具设计方面，左右家私等企业通过创新设计，2024 年销售额同比增长 18%，其采用新型材料打造的环保家具，甲醛释放量低于国家标准 50%。家居饰品设计融入传统文化元素后，产品附加值提升 30%；厨卫用品设计在空间利用上不断优化，橱柜收纳空间平均增加 20%。深圳现有超 500 家家居用品设计企业，近三年推出创新设计产品超 2000 款。
消费产品产业
消费产品行业也是深圳工业设计业务的重要领域。2024 年，深圳玩具、文具、礼品等消费产品产值超 500 亿元，在玩具设计上，结合动漫 IP 的产品市场销量增长 40%，教育类玩具销售额占比提升至 35%。文具设计通过创意收纳功能，使产品复购率提高 28%；礼品设计注重个性化定制，定制化产品销售额占比达 60%。众多设计公司挖掘市场趋势，近三年为消费产品企业提供超 1500 个创新设计方案，助力客户产品市场占有率平均提升 12%。
The main industry distribution of industrial design business in Shenzhen
NINEUDEA: As the first “Design Capital” in China, Shenzhen’s industrial design business has widely penetrated into multiple industries. With a complete industrial chain, active innovation atmosphere, and open market environment, it occupies an important position in the global industrial design field. The following is the main industry distribution of industrial design business in Shenzhen:
Electronic Information Industry
As a pillar industry in Shenzhen, the industrial design business in the field of electronic information is extremely active. At present, the scale of Shenzhen’s electronic information industry exceeds 3 trillion yuan, gathering over 12000 related enterprises such as Huawei, ZTE, OPPO, etc. Taking Huawei smartphones as an example, through continuous industrial design innovation, the global smartphone shipment volume will reach 126 million units in 2023. The Mate series, with its appearance design that integrates fashion elements and ergonomics, has improved grip comfort by 20%;
In terms of interaction design, the optimized system interface has increased operational efficiency by 15%. Shenzhen has over 800 companies specializing in electronic information design, such as the Shenzhen headquarters of Dingdian Design, which provides full process design services for electronic products. In 2024 alone, it helped customers apply for over 300 product appearance patents.
Intelligent hardware industry
With the development of Internet of Things technology, intelligent hardware has become an emerging hotspot in industrial design in Shenzhen. In 2024, the output value of Shenzhen’s intelligent hardware industry will exceed 600 billion yuan, and products such as smart home devices, smart medical devices, and smart transportation devices will emerge one after another. For example, smart speakers designed by Shenzhen enterprises have achieved a 30% improvement in sound quality clarity and a market share of over 25% through acoustic optimization design;
In terms of interaction design, speech recognition and control have been implemented, resulting in a user satisfaction rate of 92%. Professional companies such as Langjian Design have utilized their expertise in multiple fields to create over 500 innovative intelligent hardware products for enterprises in the past three years, of which 12 have won the German Red Dot Design Award.
New energy vehicle industry
Shenzhen is developing rapidly in the field of new energy vehicles, and industrial design plays a key role in it. In 2024, the production of new energy vehicles in Shenzhen reached 1.908 million units, a year-on-year increase of 46.7%. As a leading enterprise, BYD has significantly improved the recognition of its models with the “Dragon Face” family design language, and the first year sales of the Han series exceeded 150000 units. In addition, there are over 200 design companies in Shenzhen that provide comprehensive support for new energy vehicles, from interior design to overall vehicle styling. From 2023 to 2024, Shenzhen’s new energy vehicle related design projects have won a total of 47 international design awards.
medical device industry
The industrial design of medical equipment is related to product usability, safety, and user experience. The medical device industry in Shenzhen has a scale of over 100 billion yuan. Through design innovation, companies such as Mindray Medical have continuously increased their global market share in products such as monitors and ultrasound diagnostic equipment. For example, the optimized operation process of ultrasound diagnostic equipment has increased the work efficiency of medical staff by 25%; The monitor designed with soft color tones has a 35% anxiety relief rate for patients. Some medical equipment is designed with movable and modular structures, reducing maintenance costs by 40%. Currently, Shenzhen has obtained over 800 utility model patents in the field of medical device design.
Home goods industry
The home furnishings industry design in Shenzhen covers multiple categories, with an industry scale of over 80 billion yuan. In terms of furniture design, left and right furniture and other enterprises have achieved a year-on-year sales growth of 18% in 2024 through innovative design. Their environmentally friendly furniture made of new materials has a formaldehyde emission level 50% lower than the national standard.
After incorporating traditional cultural elements into home decor design, the added value of the product increases by 30%; The design of kitchen and bathroom supplies is constantly optimized in terms of space utilization, with an average increase of 20% in cabinet storage space. There are currently over 500 home product design companies in Shenzhen, with over 2000 innovative design products launched in the past three years.
Consumer product industry
The consumer product industry is also an important area of industrial design business in Shenzhen. In 2024, the output value of consumer products such as toys, stationery, and gifts in Shenzhen will exceed 50 billion yuan. In terms of toy design, the market sales of products combined with anime IP will increase by 40%, and the sales proportion of educational toys will increase to 35%.
Stationery design increases product repurchase rate by 28% through creative storage function; Gift design emphasizes personalized customization, with customized products accounting for 60% of sales. Numerous design companies have explored market trends and provided over 1500 innovative design solutions to consumer product enterprises in the past three years, helping customers increase their product market share by an average of 12%.
