NINEIDEA：深圳工业设计正从外观转向用户体验，虽在顶尖人才和原创保护上与国际工业设计仍有差距，但理念升级与产业转型已开启追赶步伐。
设计理念
– 国际工业设计：更注重从社会、健康、商业等多元角度进行设计，全面考虑产品整个生命周期，包括环保性能、可维修性和可循环利用性等。在设计前期，会花大量时间进行市场潮流调研、用户需求分析，从而提出更贴合市场和用户的设计构思方案。
– 国内工业设计：过去较多关注产品外观结构，用设计提升品牌的意识相对薄弱。部分企业追求快速出成果、见效益，导致设计周期较短，对产品的全面考量不够深入。不过，现在越来越多的深圳设计企业已意识到差距，开始向以用户体验为核心的设计理念转变。
顶尖人才
– 国际工业设计：拥有众多全球顶尖设计师，他们在国际设计领域具有广泛影响力，其设计作品往往能引领全球设计潮流，对设计行业的发展有着深远的推动作用。
– 国内工业设计：虽然拥有庞大的设计师群体，但全球顶尖的设计师相对较少。大部分设计师按固定思维前行，真正有市场影响力、能引领行业发展的顶尖设计师还需要进一步积累和培养。
原创保护与产业化
– 国际工业设计：欧美等设计发达国家有完善的工业设计保护法，能有效保护知识产权，规范行业发展，吸引国际顶尖设计机构与大师落户。在原创设计产业化方面，有成熟的机制，设计师的原创设计易获得资金支持，产品的销售渠道和市场也较为成熟，设计实现量产的可能性高，容易形成产品化和品牌化。
– 国内工业设计：目前仅依靠外观专利和实用新型两种手段保护工业设计知识产权，保护力度和完善程度有待提高。在原创设计产业化方面，存在工厂量产要求高、销售渠道不完善、市场不够成熟等问题，原创设计难以快速实现产业化和品牌化，影响了工业设计的价值体现和持续发展。
What is the gap between Shenzhen industrial design and international industrial design?
NINEIDEA: Shenzhen design is shifting from appearance to user experience. Although there is still a gap with the world in terms of top talent and original protection, the upgrading of concepts and industrial transformation have begun to catch up.
Design concept
-International industrial design: focuses more on designing from multiple perspectives such as society, health, and business, comprehensively considering the entire product lifecycle, including environmental performance, maintainability, and recyclability. In the early stage of design, a lot of time will be spent on market trend research and user demand analysis, in order to propose design concepts that are more in line with the market and users.
-Domestic industrial design: In the past, more attention was paid to the appearance and structure of products, and the awareness of using design to enhance brands was relatively weak. Some companies pursue quick results and benefits, resulting in shorter design cycles and insufficient comprehensive consideration of products. However, more and more design companies in Shenzhen have realized the gap and begun to shift towards a design philosophy centered on user experience.
Top Talent
-International Industrial Design: With numerous top designers from around the world, they have extensive influence in the international design field. Their design works often lead global design trends and have a profound driving effect on the development of the design industry.
-Domestic industrial design: Although it has a large group of designers, there are relatively few top designers in the world. Most designers move forward with a fixed mindset, and top designers who truly have market influence and can lead industry development still need to be further accumulated and cultivated.
Original creation protection and industrialization
-International Industrial Design: Developed countries such as Europe and America have sound industrial design protection laws, which can effectively protect intellectual property rights, regulate industry development, and attract top international design institutions and masters to settle down. In terms of the industrialization of original design, there is a mature mechanism. Designers’ original designs are easily supported by funds, and the sales channels and markets for products are also relatively mature. The possibility of achieving mass production of designs is high, and it is easy to form productization and branding.
-Domestic industrial design: Currently, only appearance patents and utility models are used to protect industrial design intellectual property rights, and the level of protection and perfection need to be improved. In terms of the industrialization of original design, there are problems such as high requirements for factory mass production, incomplete sales channels, and immature markets. Original design is difficult to quickly achieve industrialization and branding, which affects the value and sustainable development of industrial design.
