NINEIDEA：AI 生成 1000 个方案？这事儿乍一听挺吓人，跟批发似的，可咱人类设计师的核心竞争力啊，压根不跟它比数量。咱玩的是啥？是 AI 永远学不会的 “人味儿”。你想啊，客户说 “弄个高级点的设计”，AI 咔咔甩一堆冷色调、极简风，可咱设计师呢，能盯着客户手腕上那串盘得包浆的手串，琢磨出他想要的高级是 “岁月沉淀的质感”，这叫啥？这叫从眼神交流里挖需求，比 AI 对着关键词库硬套可灵泛多了。
再说灵感这事儿，AI 靠喂数据，咱靠逛胡同。路过早餐摊看见阿姨把豆浆往碗里泼出的纹路，转头就能给奶茶品牌设计出 “市井烟火” 的包装；瞧见大爷在公园拿水笔写地书，那笔锋顿挫就能化成 logo 里的书法元素。这些打生活里薅来的灵感，带着煎饼果子的热气儿、梧桐树叶的影子，AI 上哪儿学去？它顶多是把数据库里的元素拼拼凑凑，咱可是把日子过成了素材库。
跟客户 battle 的时候就更明显了。AI 报方案像查字典：“第 378 版，采用黄金分割比例，点击率预测提升 23%。” 咱呢，瞅见客户眉头稍微一皱，立马能接茬：“是不是觉得这版太规矩了？您上次聊到喜欢老电影里的胶片感，咱把滤镜换成那种泛黄的颗粒咋样？” 这可不是靠预设的话术模板，而是见招拆招的临场反应 —— 数据是死的，人是活的，客户要的不是 “最佳方案”，而是 “你懂我” 的那个瞬间。
所以啊，AI 是效率工具，咱人类设计师才是 “需求翻译官”。咱的核心竞争力就仨字：懂人心。懂客户没说出口的情怀，懂用户藏在习惯里的偏好，懂每个设计背后该揣着的那点温度。你说 AI 能生成 1000 个方案？没关系，咱就专心打磨那 1 个让客户拍大腿说 “对，就是这个味儿” 的方案 —— 毕竟设计这事儿，最终拼的不是数量，是让人心动的能力啊。
When AI can generate 1000 solutions, what is the core competitiveness of human designers?
NINEIDEA: Does AI generate 1000 schemes? At first glance, this sounds quite scary, like wholesale, but as human designers, we don’t even compare the quantity to it. What are we playing? It is a ‘human flavor’ that AI will never learn. What do you think? The client says’ create a more sophisticated design ‘, and AI pops away a bunch of cool tones and minimalist styles.
But as a designer, we can stare at the hand strings wrapped in patina on the client’s wrist and figure out that what they want is a’ texture that has been accumulated over time ‘. What is this called? This is called digging demands from eye contact, which is much more versatile than AI’s hard work on keyword libraries.
Speaking of inspiration, AI relies on feeding data, while we rely on strolling through alleys. When I passed the breakfast stand and saw the pattern of my aunt pouring soybean milk into the bowl, I could turn around and design a package of “market fireworks” for the milk tea brand; Seeing the old man writing on the ground with a fountain pen in the park, the sharp strokes can transform into calligraphy elements in the logo.
Where can AI learn from these inspirations collected from life, with the heat of pancakes and fruits, and the shadow of wutong leaves? At most, it is piecing together the elements in the database, but we have turned our lives into a material library.
It becomes even more apparent when fighting with clients. The AI report solution is like looking up a dictionary: “The 378th edition adopts the golden ratio, and the click through rate prediction increases by 23%.”
As for us, seeing the customer’s slight frown, we can immediately continue: “Do you think this edition is too conventional? Last time you talked about liking the film feel in old movies, how about we replace the filter lens with that kind of yellowed particle?” This is not based on preset language templates, but on the on-site reaction of seeing and dismantling moves – data is dead, people are alive, and what the customer wants is not the “best solution”, but the moment of “you understand me”.
So, AI is an efficiency tool, and we human designers are the ‘requirement translators’. Our core competitiveness can be summed up in three words: understanding people’s hearts. Understand the unspoken emotions of customers, the preferences hidden in their habits, and the warmth that should be carried behind every design. Do you think AI can generate 1000 solutions? It’s okay, let’s focus on polishing the solution that allows the client to pat their thigh and say ‘yes, that’s the taste’ – after all, in design, what we ultimately strive for is not quantity, but the ability to make people’s hearts flutter.
