NINEIDEA：在深圳产品设计大项目与小项目在设计行业有什么不同？产品设计项目形态各异，从投资巨大、涉及多领域合作的大项目，到聚焦细分需求的小项目，都在这里不断诞生。尽管它们都属于产品设计范畴，但在设计思路上，既有相通之处，也存在明显差异。
相同点：以用户为核心与遵循设计基本流程
无论是大项目还是小项目，用户需求始终是设计的核心出发点。深圳作为消费电子产品的前沿阵地，深谙用户体验的重要性。大项目如一款全新智能汽车的设计，团队会投入大量人力和时间，通过大数据分析、用户深度访谈、场景模拟等方式，精准挖掘用户在出行、娱乐、安全等多方面的需求；小项目比如设计一款便携蓝牙音箱，同样需要调研用户对音质、外观、续航、便携性等方面的期待，以用户需求为导向进行设计，才能确保产品获得市场认可。
同时，两者都遵循产品设计的基本流程。从前期的市场调研、需求分析，到创意构思、设计方案细化，再到后期的样品制作、测试优化，每个环节都不可或缺。在深圳的设计工作室中，无论是承接大型工业设备设计的团队，还是专注小型创意产品设计的工作室，都会按照严谨的流程推进项目。例如在调研阶段，都会收集市场趋势、竞争对手产品信息等资料，为后续设计奠定基础；在方案细化阶段，都要考虑产品的功能实现、结构合理性、成本控制等因素，确保设计能够顺利落地。
不同点：目标定位、资源整合与创新方向的差异
大项目往往有着更宏大的目标定位，通常旨在引领行业发展趋势、树立品牌高端形象或开拓全新市场领域。以深圳某科技巨头研发的新一代智能机器人项目为例，其目标不仅是满足当前市场对服务机器人的需求，更要通过技术创新和设计突破，重新定义未来智能机器人的形态和功能，抢占行业制高点。而小项目则更注重解决用户的特定痛点或满足细分市场需求，例如为宠物爱好者设计一款智能宠物喂食器，目标聚焦于为养宠人群提供便捷、智能的喂食解决方案，满足他们在特定场景下的需求。
在资源整合方面，大项目需要调动更多元、更庞大的资源。大型产品设计项目通常涉及多个学科领域的专业人才，如工业设计、电子工程、机械制造、软件开发等，还需要与众多供应商、生产厂家建立紧密合作关系。深圳在这方面有着得天独厚的优势，完善的产业链使得大项目能够高效整合资源。相比之下，小项目由于规模和预算限制，资源相对有限，设计团队规模较小，在材料选择、生产合作上也更倾向于寻找性价比高的合作伙伴，通过灵活的方式完成项目。
创新方向上，大项目倾向于在技术、功能等多维度进行颠覆性创新。例如深圳的新能源汽车大项目，会投入大量资金研发新的电池技术、智能驾驶系统等，力求在核心技术上实现突破；而小项目的创新更多体现在细节优化和功能微创新上，如一款小型桌面风扇，可能通过独特的扇叶造型设计、静音技术改进或个性化的外观设计，在竞争激烈的小家电市场中脱颖而出 。
深圳产品设计的大项目与小项目在设计思路上同中有异。了解这些特点，无论是甲方在选择设计乙方时，还是设计师在开展项目时，都能更好地把握方向，提升产品设计的成功率 。
Differences and Similarities in Design Ideas between Large and Small Projects in Shenzhen Product Design
NINEIDEA: What is the difference between large and small product design projects in Shenzhen in the design industry? Product design projects come in various forms, from large projects with huge investments and involving cooperation in multiple fields to small projects focusing on segmented needs, all of which are constantly emerging here. Although they both belong to the category of product design, there are both similarities and significant differences in design ideas.
Similarities: Putting users at the core and following the basic design process
Whether it is a large or small project, user needs are always the core starting point of design. As a forefront of consumer electronics products, Shenzhen understands the importance of user experience. A large project, such as the design of a brand new intelligent car, requires a significant investment of manpower and time from the team.
Through big data analysis, in-depth user interviews, scenario simulations, and other methods, the team will accurately explore users’ needs in various aspects such as travel, entertainment, and safety; For small projects such as designing a portable Bluetooth speaker, it is also necessary to research users’ expectations for sound quality, appearance, battery life, portability, and other aspects, and design based on user needs to ensure that the product is recognized by the market.
At the same time, both follow the basic process of product design. From market research and demand analysis in the early stage, to creative ideation and design refinement, to sample production and testing optimization in the later stage, every step is indispensable. In design studios in Shenzhen, whether it is teams that undertake large-scale industrial equipment design or studios that focus on small-scale creative product design, projects are pushed forward according to rigorous processes.
For example, during the research phase, market trends, competitor product information, and other data are collected to lay the foundation for subsequent design; In the stage of scheme refinement, factors such as product functionality, structural rationality, and cost control must be considered to ensure the smooth implementation of the design.
Differences: Differences in target positioning, resource integration, and innovation direction
Large projects often have a more ambitious goal positioning, usually aimed at leading industry development trends, establishing a high-end brand image, or exploring new market areas. Taking the new generation intelligent robot project developed by a technology giant in Shenzhen as an example, its goal is not only to meet the current market demand for service robots, but also to redefine the form and function of future intelligent robots through technological innovation and design breakthroughs, and seize the high ground of the industry.
Small projects, on the other hand, focus more on addressing specific pain points of users or meeting segmented market needs, such as designing an intelligent pet feeder for pet enthusiasts, with the goal of providing convenient and intelligent feeding solutions for pet owners to meet their needs in specific scenarios.
In terms of resource integration, large projects require the mobilization of more diverse and larger resources. Large scale product design projects typically involve professionals from multiple disciplines, such as industrial design, electronic engineering, mechanical manufacturing, software development, etc., and require close collaboration with numerous suppliers and manufacturers. Shenzhen has a unique advantage in this regard, as its well-developed industrial chain enables efficient integration of resources for large projects. In contrast, small projects have relatively limited resources and design teams due to size and budget constraints. They tend to seek cost-effective partners in material selection and production cooperation, and complete projects through flexible methods.
In terms of innovation direction, large projects tend to engage in disruptive innovation in multiple dimensions such as technology and functionality. For example, the new energy vehicle project in Shenzhen will invest a large amount of funds in researching and developing new battery technologies, intelligent driving systems, etc., striving to achieve breakthroughs in core technologies; The innovation of small projects is more reflected in detail optimization and minimally invasive functionality. For example, a small desktop fan may stand out in the fiercely competitive small home appliance market through unique blade design, improved noise reduction technology, or personalized appearance design.
There are differences in the design ideas between large and small projects in Shenzhen’s product design. By understanding these characteristics, both the first party can better grasp the direction and improve the success rate of product design when selecting the second party for design, and the designer can carry out the project.
