NINEIDEA：我完全相信！这绝非夸大其词，工业设计能把石头变成畅销品是工业设计核心价值的极致体现——它本质上是一种“价值创造”的魔法，能将最平凡的材料和概念转化为市场渴望的必需品。“把石头变成畅销品”，完美地道出了工业设计的精髓。它不仅仅是关于外观，而是关于重新定义价值、构建叙事和创造需求的系统工程。
第一步：洞察与重新定义（从“石头”到“解决方案”）
一块普通的石头，在路边无人问津。工业设计师会问：
- “谁需要它？” (Target User)
- 是压力大的上班族？需要镇纸和减压工具。
- 是追求生活格调的都市青年？需要独特的家居摆件。
- 是园艺爱好者？需要一块有设计感的花园踏石。
- “它能解决什么痛点？” (Core Value)
- 镇纸：需要重量和稳定性 → 石头天生完美，但缺的是“形态”和“表面触感”。
- 减压：需要舒适的握感和温润的质感 → 通过打磨和形态设计来实现。
- 摆件：需要美学叙事和艺术感 → 通过雕刻、抛光或与其他材料（如金属、木头）结合来创造。
“石头”不再是一块石头，它是一个“减压神器”、“桌面景观”或“艺术装置”的解决方案胚体。
第二步：设计赋能（施展魔法）
这是工业设计显性价值的部分：
- 形态设计 (Form): 将不规则的石块设计成符合人体工学的流畅造型，适合手握；或切割成极简的几何形态，契合现代家居风格。
- CMF设计 (Color, Material, Finishing):
- 表面处理 (Finishing): 将其打磨得温润如玉，或保留粗犷的原始肌理，带来不同的情感体验。
- 色彩 (Color): 筛选特定颜色的石材（如纯黑、雪白、花纹独特），或进行轻微的着色处理以统一色调。
- 功能集成 (Function): 这步是魔法的高潮。设计师可以：
- 嵌入一块无线充电模块，让它成为一个手机充电座。
- 镂空内部，放入香薰，成为一个扩香器。
- 嵌入一枚精密的指南针，成为户外求生工具。
- 简单地刻上一句富有哲理的话，赋予它情感价值。
第三步：构建叙事与品牌（赋予灵魂）
这是让产品从“好”到“必须拥有”的关键。营销团队会为这块石头讲述一个故事：
- 来源故事： “每一块石头都采自遥远的[某个具有特殊意义的地方]河谷，历经千年河水冲刷。”
- 工艺故事： “由资深匠人手工打磨超过XX小时，每一块都是独一无二的艺术品。”
- 理念故事： “倡导回归自然、触摸真实的慢生活哲学。”
你卖的不再是一块石头，而是一段故事、一种理念、一个身份标签和一种生活方式。 它的价值翻了十倍、百倍，甚至更多。
现实世界中的“点石成金”案例：
- PET矿泉水瓶： 本质是石油提炼的塑料（价值极低），通过卓越的瓶型设计（确保握持感和堆叠稳定性）、标签设计以及整个开盖饮用的体验设计，变成了价值数元的品牌商品。依云 (Evian) 就是最好的例子，其瓶子本身就是时尚符号。
- Crocs洞洞鞋： 其材料是普通的Croslite™树脂泡沫，成本低廉。但通过颠覆性的丑萌造型、极致的舒适性和可自定义的智必星 (Jibbitz) 配件设计，它变成了一种文化现象和畅销全球的产品。
- 各种文创产品： 故宫文创的“脊兽”橡皮、西安的“兵马俑”手办，无不是将普通的石膏、塑料等材料，通过设计注入深厚的历史文化内涵，变成了备受追捧的畅销纪念品。
工业设计就是现代商业世界最强大的“炼金术”之一
它的公式是：（平凡材料 + 核心技术）× 工业设计（洞察+美学+功能+体验）² = 颠覆性创新与商业成功
它真正强大的地方在于，它改变的不是物体本身，而是物体在人心中的价值认知。 这就是为什么说，工业设计是企业竞争中既能创造需求、又能守护价值的“核武器”。
@NINEIDEA九号创新 www.nineidea.com
Don’t believe me! The core value of industrial design can turn stones into bestsellers!
NINEIDEA: I totally believe it! This is not an exaggeration. The ability of industrial design to turn stones into bestsellers is the ultimate embodiment of the core value of industrial design – it is essentially a magic of “value creation” that can transform the most ordinary materials and concepts into necessities that the market desires. Turning stones into bestsellers perfectly embodies the essence of industrial design. It’s not just about appearance, but about systems engineering that redefines value, builds narrative, and creates demand.
Step 1: Insight and redefinition (from “stone” to “solution”)
An ordinary stone, ignored by the roadside. Industrial designers may ask:
Who needs it? “(Target User)
Are you a high-pressure office worker? We need paperweight and stress relief tools.
Are you an urban youth pursuing a lifestyle? We need unique home decor items.
Are you a gardening enthusiast? We need a garden stepping stone with a sense of design.
What pain points can it solve? “(Core Value)
Paperweight: requires weight and stability → Stones are naturally perfect, but what they lack are “form” and “surface touch”.
Stress reduction: requires a comfortable grip and a warm texture → achieved through polishing and form design.
Ornament: requires aesthetic narrative and artistic sense → created through carving, polishing, or combining with other materials such as metal and wood.
‘Stone’ is no longer just a stone, it is a solution embryo for ‘stress relievers’,’ tabletop landscapes’, or ‘art installations’.
Step 2: Design Empowerment (Use Magic)
This is a part of the explicit value of industrial design:
Form design: Design irregular stones into smooth shapes that conform to ergonomics and are suitable for hand holding; Or cut into minimalist geometric shapes that fit modern home styles.
CMF design (Color, Material, Finishing):
Finishing: Polish it to a warm and jade like texture, or preserve its rough original texture, bringing different emotional experiences.
Color: Select stones of specific colors (such as pure black, snow-white, unique patterns), or apply slight coloring to unify the color tone.
Function integration: This step is the climax of magic. Designers can:
Embed a wireless charging module to make it a mobile phone charging dock.
Hollow out the interior and insert aromatherapy to become a fragrance diffuser.
Embed a precise compass as an outdoor survival tool.
Simply engrave a philosophical sentence and give it emotional value.
Step 3: Build narrative and brand (imbue soul)
This is the key to making the product go from ‘good’ to ‘must have’. The marketing team will tell a story for this stone:
Source story: “Every stone comes from a distant river valley, which has been washed away by the river for thousands of years
Craftsmanship story: “Hand polished by experienced craftsmen for over XX hours, each piece is a unique work of art. ”
Concept story: “Advocating a slow life philosophy that returns to nature and touches reality
What you are selling is no longer a stone, but a story, an idea, an identity tag, and a way of life. Its value has increased tenfold, hundredfold, or even more.
The case of “turning stone into gold” in the real world:
PET mineral water bottle: Essentially a plastic extracted from petroleum (with extremely low value), it has become a brand product worth several yuan through excellent bottle design (ensuring grip and stacking stability), label design, and the entire open drinking experience design. Evian is the best example, as its bottle itself is a fashion symbol.
Crocs Cave Shoes: Their material is ordinary Croslite ™ Resin foam, low cost. But through its disruptive and cute design, ultimate comfort, and customizable Jibbitz accessory design, it has become a cultural phenomenon and a globally popular product.
All kinds of cultural and creative products: the “roof figures” rubber of the Palace Museum cultural and creative, and the “Terra Cotta Warriors” handmade in Xi’an, all of which are ordinary plaster, plastic and other materials, through the design of deep historical and cultural connotation, have become popular souvenirs.
Industrial design is one of the most powerful “alchemy” in the modern business world
Its formula is: (ordinary materials+core technology) x industrial design (insight+aesthetics+functionality+experience) ²=disruptive innovation and commercial success
What makes it truly powerful is that it changes not the object itself, but the perception of its value in the human mind. That’s why industrial design is a “nuclear weapon” that can create demand and protect value in corporate competition.
@NINEIDEA九号创新 www.nineidea.com
