NINEIDEA：在医疗器械工业设计展上，一台血糖仪静静地躺在展台。它没有冰冷的技术参数铭牌，取而代之的，是如鹅卵石般温润的机身、类似高端消费电子的细腻涂层，以及一抹低饱和度的莫兰迪色系。这，就是工业设计在医疗器械领域创造的直接价值。当技术趋于同质，设计正成为最锋利的市场竞争武器。
@NINEIDEA九号创新 www.nineidea.com
CMF：重塑医疗产品的“专业感”
传统的医疗器械CMF策略保守而单一：“白灰蓝”三色统治市场，材质追求功能性却忽视情感化。
如今，前沿的设计正在打破这一惯例。九号创新的设计主理人指出：“我们正将消费电子领域的CMF经验引入医疗领域。”他为新一代家用呼吸机设计的壳体，采用了与高端美容仪同源的防污抗指纹涂层，不仅触感亲肤，更易于清洁消毒，在视觉上彻底颠覆了“病人用品”的陈旧印象。
“色彩是有情绪的。用于儿科的产品，我们采用柔和的暖色调系来缓解恐惧；面向高端私立医院的产品，则运用深空灰与鎏金搭配，传递出精准与尊贵的品牌信息。”
用户体验：从“可用”到“愿用”的设计跨越
设计的核心卖点，在于显著提升用户的“治疗依从性”。对于需要每日使用的家用医疗设备而言，糟糕的体验直接导致用户弃用。
一位设计师分享了他的解决方案：“我们为糖尿病患者设计的胰岛素笔，不再像一支医疗器械。它的形态更接近一支优雅的钢笔，操作时有清晰的‘咔哒’反馈声。这种充满质感的互动，将每日必须的注射从一种负担，转变为一项有仪式感的日常管理。”
情感化设计：建立信任与安抚的隐形语言
在医疗场景中，情感化设计并非噱头，而是一种刚需。它通过细节传递安心与专业。
• 视觉层面：将尖锐的直角改为柔和的导圆，能潜意识地降低患者的紧张感。
• 交互层面：为设备设计柔和的内置灯光，而非刺眼的指示器，能在昏暗的病房环境中创造宁静的氛围。
• 听觉层面：将尖锐的“滴滴”警报声，改为有节奏的柔和音律，能在传递紧急信息的同时，避免引发全场恐慌。
“我们为一位独居老人设计的智能药盒，”设计师解释道，“当它到点服药时，会亮起一圈温暖的光晕，像一个小太阳。老人说，这让他感觉像是被关心着，而不只是被机器提醒。”
工业设计：医疗器械差异化的终极战场
当核心技术参数难以形成绝对壁垒时，卓越的工业设计成为了那个“决定性的瞬间”——它是采购决策时的心动因素，是品牌溢价的直接支撑，也是用户忠诚度的坚实基石。
在深圳九号创新这样的设计团队看来，他们的使命是为冰冷的医疗技术穿上一件有温度、有品位、懂人性的外衣。他们证明，最好的医疗设备设计，能让医生更愿操作，让患者更感安心，让产品在市场上真正脱颖而出。
How Medical Device Industrial Design Transforms Clinical Equipment into Brand Assets for the ‘Sensory Revolution’
NINEIDEA: At the medical equipment exhibition, a blood glucose meter was lying quietly on the booth. It does not have a cold technical parameter nameplate, instead, it has a pebble like warm body, a delicate coating similar to high-end consumer electronics, and a low saturation Morandi color scheme. This is the direct value created by industrial design in the field of medical devices. As technology tends towards homogeneity, design is becoming the sharpest weapon of market competition.
CMF: Reshaping the ‘Professionalism’ of Medical Products
The traditional CMF strategy for medical devices is conservative and singular: “white, gray, and blue” dominate the market, with materials pursuing functionality but neglecting emotionalization.
Nowadays, cutting-edge design is breaking this convention. The design director of NINEIDEA pointed out: “We are introducing CMF experience in the field of consumer electronics into the medical field. ”The housing he designed for the new generation of home ventilators uses an anti fouling and anti fingerprint coating that is the same as high-end beauty devices. It not only feels skin friendly, but is also easy to clean and disinfect, completely overturning the outdated impression of “patient products” visually.
Colors have emotions. For products used in pediatrics, we use soft warm tones to alleviate fear; for products aimed at high-end private hospitals, we use deep space gray and gilding to convey precise and noble brand information
User Experience: A Design Leap from ‘Available’ to ‘Willing to Use’
The core selling point of the design is to significantly improve users’ “treatment compliance”. For household medical devices that require daily use, poor experience directly leads to user abandonment.
A designer shared his solution: “The insulin pen we designed for diabetes patients is no longer like a medical device. Its shape is closer to an elegant pen, and there is a clear” click “feedback sound when operating. This qualitative interaction transforms the daily injection from a burden to a ritual daily management.”
Emotional Design: Establishing an Invisible Language of Trust and Comfort
In the medical field, emotional design is not a gimmick, but a necessity. It conveys peace of mind and professionalism through details.
Visual aspect: Changing sharp right angles to soft circles can subconsciously reduce patients’ tension.
- Interaction level: Design soft built-in lighting for the device, instead of glaring indicators, to create a peaceful atmosphere in dim ward environments.
On the auditory level: Changing the sharp “beep” alarm sound to a rhythmic and soft rhythm can convey emergency information while avoiding causing panic throughout the entire venue.
The smart medicine box we designed for an elderly person living alone, “the designer explained,” will light up a warm halo when it’s time to take the medicine, like a small sun. The elderly person said it makes him feel cared for, not just reminded by the machine
Industrial Design: The Ultimate Battlefield for Medical Device Differentiation
When the core technical parameters are difficult to form an absolute barrier, excellent industrial design becomes the “decisive moment” – it is the heart stirring factor in procurement decisions, the direct support for brand premium, and the solid cornerstone of user loyalty.
In the view of design teams like Shenzhen NINEIDEA, their mission is to put on a coat of warmth, taste and humanity for the cold medical technology. They prove that the best medical equipment design can make doctors more willing to operate, patients feel more at ease, and products truly stand out in the market.
