NINEIDEA：深圳九号创新设计工作室以「设计即艺术化的问题解决」为核心理念，通过融合美学表达、用户洞察与技术创新，打造兼具商业价值与情感温度的产品。其设计哲学可概括为以下五大维度：
一、艺术化设计：让产品成为「流动的雕塑」
NINEIDEA 将设计视为艺术创作的延伸，强调视觉、功能与情感的三维融合。在智能硬件设计中，团队从潮玩文化中提取灵感，通过高饱和度色彩、几何化线条与动态曲面，将冰冷的工业产品转化为具有收藏价值的「社交货币」。例如，为初创品牌设计的模块化办公家具，通过磁吸结构实现功能扩展，同时以金属框架与透明材质的碰撞，营造出未来感与科技美学的平衡。在医疗设备领域，团队则以「情感化疗愈」为导向，采用柔和曲线与亲肤材质，打破传统医疗产品的机械感，让用户在使用中感受到人文关怀。
二、用户中心主义：从「功能满足」到「场景共鸣」
工作室以「设计是对用户需求的诗意诠释」为准则，构建了独特的需求解码体系：
- 深度共情研究：通过问卷调研、用户行为观察与场景模拟，挖掘用户未被表达的隐性需求。例如，在智能硬件设计中，团队发现 Z 世代对「便携性」与「个性化」的双重诉求，进而开发出可拆解重组的模块化产品。
- 原型迭代验证：从草图到 3D 打印模型，通过多轮用户测试优化设计。在医疗设备项目中，团队曾制作12版手板模型，反复调整握感与操作逻辑，最终实现「功能与美学的黄金平衡点」。
- 全生命周期关怀：设计不仅关注产品使用阶段，更延伸至生产、回收环节。例如，其模块化设计通过易拆解结构降低维修成本，延长产品生命周期，践行可持续理念。
三、跨领域整合：用「第三视角」重构行业规则
NINEIDEA 凭借跨行业设计履历（覆盖智能硬件、医疗设备、消费电子等领域），形成独特的「设计迁移」能力1：
- 技术跨界：将航天材料的轻量化技术应用于消费电子产品，在保证结构强度的同时降低重量；借鉴汽车工业的空气动力学原理优化家电散热设计。
- 文化融合：在潮玩元素与工业设计的结合中，团队创新性地将传统榫卯工艺转化为现代卡扣结构，既保留东方美学基因，又满足量产需求。
- 学科协同：通过「设计师 + 工程师 + 用户」的三角协作模式，在概念阶段即引入工程可行性分析，避免后期设计反复。
四、可持续设计：从「绿色标签」到「系统思维」
工作室将可持续理念融入设计全流程，形成闭环设计体系：
- 材料创新：优先选择可回收材料（如再生铝、生物基塑料），并通过 CMF（色彩、材质、表面处理）设计提升材料附加值。例如，某医疗设备项目采用可降解麻浆模塑材料，在满足环保要求的同时，通过纹理设计强化产品品质感。
- 生产优化：通过参数化设计减少材料浪费，例如在家具设计中运用算法优化板材切割路径，使材料利用率提升至 92%。
- 循环经济：模块化设计支持功能组件的单独更换与升级，降低产品整体淘汰率。例如，某智能硬件项目通过磁吸接口实现「一器多用」，用户可根据需求更换不同功能模块。
五、小而精哲学：在「慢设计」中打磨灵魂
NINEIDEA 坚守独立工作室的纯粹性，每年仅承接 15-20 个项目，确保设计师对每个项目的全程把控：
- 去工业化流程：拒绝标准化设计模板，每个项目均从 0 开始构建专属设计语言。例如，在智能硬件设计中，团队会为不同品牌定制独特的「视觉 DNA」，避免同质化。
- 手工温度保留：在数字建模主导的时代，工作室仍坚持手绘草图与手工模型制作，认为「笔尖与纸张的摩擦能激发更真实的创意」。
- 长期价值导向：不追求短期量产规模，而是通过深度合作与口碑积累，与客户建立「设计伙伴」关系。60% 的新合作源于老客户推荐，体现了市场对其设计理念的高度认可。
六、行业实践：从概念到落地的完整验证
NINEIDEA 的设计理念在多个领域得到实践验证：
- 智能硬件：为某初创品牌设计的模块化办公家具，通过可拆解结构降低运输成本 30%，同时凭借潮玩化外观成为年轻群体的「办公社交符号」，上市半年销量突破 10 万件。
- 医疗设备：某护理设备项目通过情感化设计（如柔和灯光提示、人机工学握柄），将用户满意度从行业平均的 72% 提升至 91%，并获得 2025 年德国 iF 设计奖提名。
- 消费电子：某智能家居产品采用「参数化仿生设计」，模仿自然生物的骨骼结构优化内部散热，在保证性能的同时实现 40% 的体积缩减，被行业媒体评价为「科技与美学的完美融合」。
NINEIDEA 的设计理念，本质上是对「设计本质」的回归 —— 在技术至上的时代，它坚持用艺术化的思维重构产品与人的关系；在标准化浪潮中，它以「小而精」的模式守护设计的自主性。正如其官网所述：「每一件产品都该是独一无二的艺术品，承载着独特的故事，成为连接人与生活的温暖纽带」。这种对设计纯粹性的坚守，使其在深圳工业设计生态中独树一帜，成为「商业价值」与「设计理想」平衡的典范。
Interpreting the design philosophy of Shenzhen No.9 Innovation Design Studio
NINEIDEA: Shenzhen Nineidea Innovative Design Studio takes “design is artistic problem solving” as its core concept, and creates products with both commercial value and emotional temperature by integrating aesthetic expression, user insight and technological innovation. Its design philosophy can be summarized into the following five dimensions:
1、 Artistic design: turning products into ‘flowing sculptures’
NINEIDEA regards design as an extension of artistic creation, emphasizing the three-dimensional integration of vision, function and emotion. In smart hardware design, the team draws inspiration from trendy culture and transforms cold industrial products into collectible “social currency” through high saturation colors, geometric lines, and dynamic surfaces. For example, modular office furniture designed for start-up brands achieves functional expansion through magnetic structures, while creating a balance between futuristic and technological aesthetics through the collision of metal frames and transparent materials. In the field of medical equipment, the team is guided by “emotional chemotherapy healing” and uses soft curves and skin friendly materials to break the mechanical feel of traditional medical products, allowing users to feel humanistic care during use.
2、 User centricism: from “functional satisfaction” to “scenario resonance”
The studio has constructed a unique requirement decoding system based on the principle that “design is a poetic interpretation of user needs”:
Deep Empathy Research: Through questionnaire surveys, user behavior observations, and scenario simulations, uncover users’ implicit needs that have not been expressed. For example, in the design of smart hardware, the team discovered the dual demands of Generation Z for “portability” and “personalization”, and subsequently developed modular products that can be disassembled and reassembled.
Prototype iteration verification: From sketches to 3D printed models, optimize the design through multiple rounds of user testing. In the medical equipment project, the team once produced 12 versions of prototype models, repeatedly adjusting the grip and operation logic, ultimately achieving the “golden balance between functionality and aesthetics”.
Full lifecycle care: Design not only focuses on the product usage stage, but also extends to the production and recycling processes. For example, its modular design reduces maintenance costs through an easy to disassemble structure, extends product lifecycle, and practices sustainable concepts.
3、 Cross disciplinary integration: reconstructing industry rules from a ‘third perspective’
NINEIDEA has formed a unique “design migration” capability by virtue of its cross industry design experience (covering intelligent hardware, medical equipment, consumer electronics and other fields) 1:
Cross disciplinary technology: Applying lightweight technology of aerospace materials to consumer electronics products, reducing weight while ensuring structural strength; Drawing inspiration from the aerodynamic principles of the automotive industry to optimize the heat dissipation design of household appliances.
Cultural integration: In the combination of trendy elements and industrial design, the team innovatively transforms traditional mortise and tenon craftsmanship into modern buckle structures, retaining the aesthetic genes of the East while meeting mass production needs.
Discipline collaboration: Through the triangular collaboration model of “designer+engineer+user”, engineering feasibility analysis is introduced in the conceptual stage to avoid design iterations in the later stage.
4、 Sustainable Design: From ‘Green Label’ to ‘Systems Thinking’
The studio integrates sustainable concepts into the entire design process, forming a closed-loop design system:
Material innovation: Prioritize the use of recyclable materials such as recycled aluminum and bio based plastics, and enhance material added value through CMF (color, material, surface treatment) design. For example, a medical equipment project uses biodegradable hemp pulp molding materials to enhance product quality through texture design while meeting environmental requirements.
Production optimization: Reduce material waste through parametric design, such as using algorithms to optimize the cutting path of boards in furniture design, increasing material utilization to 92%.
Circular economy: Modular design supports separate replacement and upgrade of functional components, reducing the overall product obsolescence rate. For example, a certain smart hardware project achieves “one device for multiple uses” through magnetic interfaces, and users can replace different functional modules according to their needs.
5、 Small but refined philosophy: polishing the soul in ‘slow design’
NINEIDEA sticks to the purity of independent studio, and only undertakes 15-20 projects every year to ensure that the designer has full control over each project:
Deindustrialization process: Reject standardized design templates and build exclusive design languages from scratch for each project. For example, in smart hardware design, teams will customize unique “visual DNA” for different brands to avoid homogenization.
Handcrafted Temperature Preservation: In the era dominated by digital modeling, the studio still insists on hand drawn sketches and handmade model making, believing that “the friction between the pen tip and paper can stimulate more authentic creativity”.
Long term value orientation: not pursuing short-term mass production scale, but establishing a “design partner” relationship with customers through deep cooperation and reputation accumulation. 60% of new collaborations are based on recommendations from existing customers, reflecting the high recognition of their design concepts by the market.
6、 Industry Practice: Complete Verification from Concept to Implementation
NINEIDEA’s design concept has been verified in many fields:
Intelligent hardware: A modular office furniture designed for a startup brand, which reduces transportation costs by 30% through a detachable structure. At the same time, it has become a “office social symbol” for young people with a trendy and playful appearance. Its sales have exceeded 100000 units in the first half of the year.
Medical equipment: A nursing equipment project has increased user satisfaction from an industry average of 72% to 91% through emotional design, such as soft lighting prompts and ergonomic handles, and has been nominated for the 2025 German iF Design Award.
Consumer Electronics: A certain smart home product adopts “parameterized biomimetic design” to mimic the bone structure of natural organisms and optimize internal heat dissipation, achieving a 40% reduction in volume while ensuring performance. It has been praised by industry media as a “perfect integration of technology and aesthetics”.
NINEIDEA’s design concept is essentially a return to the “essence of design” – in the era of technology supremacy, it insists on reconstructing the relationship between products and people with artistic thinking; In the wave of standardization, it safeguards the autonomy of design with a “small and refined” model. As stated on its official website, ‘Every product should be a unique work of art, carrying a unique story and becoming a warm bond connecting people and life’. This adherence to the purity of design makes it unique in the industrial design ecosystem of Shenzhen, becoming a model of balancing “commercial value” and “design ideals”.
