九号创新：工业设计渲染的核心不只是画得像，核心就是排版和场景。这两点做好了，产品的优势能直接显出来，价值翻倍：省高昂的实拍成本，提前给产品预热，还能实实在在提升转化。好排版就是突出产品、理清信息，让大家一眼抓重点，不被无关元素干扰；好场景就是贴合产品调性，让观众快速 get 产品定位、想象使用场景，自然建立信任。不管什么产品、什么传播场景，把排版和场景做对，就能让产品从 “被看见” 变成 “被选择”—— 这就是好渲染的关键，简单直接，却能实实在在发挥作用。
@NINEIDEA九号创新 www.nineidea.com
The core password for industrial design rendering: layout+scene=value empowerment
NINEIDEA: the core of industrial design rendering is not just painting, but layout and scene. If these two points are done well, the advantages of the product can be directly demonstrated, doubling its value: saving high real shooting costs, preheating the product in advance, and effectively improving conversion. Good layout is about highlighting the product, organizing information, and allowing everyone to focus on the key points at a glance without being distracted by irrelevant elements;
A good scenario is to fit the tone of the product, allowing the audience to quickly understand the product positioning, imagine the usage scenario, and naturally establish trust. No matter what product or communication scenario, by doing the right layout and scene, the product can go from being “seen” to being “selected” – this is the key to good rendering, simple and direct, yet able to play a real role.
