NINEIDEA：在智能电动摩托车领域，有人评价从工业设计新视角下看智能电动摩托车新锐品牌 「OMOWAY」和宝马 CE04 长得很像，今天我把它们发出来大家看看评价下。
宝马CE04无疑是一位备受瞩目的 “老将”。自推出以来，凭借宝马的品牌影响力以及自身独特的设计与性能，迅速在市场上站稳脚跟。其科幻前卫的外观，沿用了 Concept Link 概念车的诸多创新元素，低矮车身、宽大车头和分明棱角，搭配麦哲伦金属灰与哑光黑的涂装，营造出强烈的赛博朋克质感，让人过目难忘。性能上，CE04 搭载水冷永磁同步电机，能在 1500rpm 时瞬间释放 62N・m 的峰值扭矩，0 – 50km/h 加速仅需 2.6 秒，最高时速可达 120km/h（电子限速），续航里程在 WMTC 工况下为 130km，且配备了快速充电功能，充电便捷性也有保障。
而 OMOWAY 作为智能电动摩托车领域的新锐品牌，自诞生起便备受关注。由原小鹏汽车联合创始人何涛创立，团队汇聚了汽车智驾、摩托车制造及两轮电动等多领域顶尖人才。其首款智能电动摩托车 OMO X 在印尼雅加达全球首发时，便以独特的技术亮点惊艳众人。在外观设计上，由小鹏 P7 前造型总监操刀，巧妙融合汽车流线美学与未来感设计元素，并且首创灵动变形设计，可随心切换踏板、跨骑、旅行三种实用造型，满足不同场景需求，这是区别于宝马 CE04 固定外观的一大特色。
从智能配置方面来看，宝马 CE04 配备 10.25 英寸的大屏幕彩色 TFT 仪表，支持与手机连接实现导航、音乐播放等功能。OMOWAY 的 OMO X 则更进一步，通过打造全新自研的 HALO 全域智能开发架构，将汽车智能驾驶技术移植到摩托车上。自研 HALO Pilot 基于视觉与摩托车自平衡系统，能让车辆在低速拥堵时保持平衡，还配备 ACC 自适应巡航、一键泊车、一键召唤等多项智能驾驶功能，在智能辅助驾驶层面实现了对宝马 CE04 的超越。在安全配置上，OMOWAY 也独具优势，其 HALO Pilot 搭载超感知算法与 AI 大数据模型，实时监控复杂行车环境，同时具备多向碰撞预警及行业首个 CAB（Collision Asstant Braking）碰撞辅助制动功能，全方位守护骑行安全。
在市场定位上，宝马 CE04 凭借品牌长期积累的高端形象，主要面向追求品质与科技感、对价格相对不那么敏感的都市高端消费者，其较高的售价也符合这一定位。OMOWAY 则将目光投向东南亚等市场，这里摩托车保有量巨大且年轻群体对智能科技产品接受度高。OMOWAY 通过深入调研当地市场，针对东南亚高温多雨环境创新电池组放置方式，依据当地人骑行习惯优化座高及载重设计，以高性价比和贴合当地需求的产品特点，试图打开大众消费市场。
当 OMOWAY 遇上宝马 CE04，虽然外观上可能因都采用了一些未来感设计元素而被说相似，但深入剖析后会发现，两者在智能配置、市场定位等多方面有着显著差异。OMOWAY 作为后来者，凭借其独特的技术优势和精准的市场策略，正试图在智能电动摩托车市场开辟出属于自己的一片天地，与宝马 CE04 等传统品牌一较高下，未来两者在市场上的竞争态势值得持续关注。
宝马电动摩托车「概念手绘 」
BMW electric motorcycle concept hand drawn
宝马电动摩托车「CE04 」
BMW electric motorcycle “CE04”
智能电动摩托车新锐品牌 「OMOWAY」
New intelligent electric motorcycle brand “OMOWAY”
From the perspective of industrial design: the innovation showdown between OMOWAY and BMW CE04
NINEIDEA: In the field of intelligent electric motorcycle, someone commented that the emerging brand of intelligent electric motorcycle, “OMOWAY”, looks very similar to BMW CE04 from the perspective of industrial design. Today, I will post them to you for review.
The BMW CE04 is undoubtedly a highly anticipated ‘veteran’. Since its launch, BMW has quickly established a foothold in the market with its brand influence and unique design and performance. Its futuristic appearance incorporates many innovative elements of the Concept Link concept car, including a low body, wide front end, and sharp edges.
Paired with Magellan metallic gray and matte black paint, it creates a strong cyberpunk texture that is unforgettable at first glance. In terms of performance, CE04 is equipped with a water-cooled permanent magnet synchronous motor, which can instantly release a peak torque of 62N · m at 1500rpm, accelerate from 0-50km/h in just 2.6 seconds, reach a maximum speed of 120km/h (electronic speed limit), and have a range of 130km under WMTC conditions. It is also equipped with a fast charging function, ensuring convenient charging.
As a cutting-edge brand in the field of intelligent electric motorcycles, OMOWAY has been highly regarded since its inception. Founded by He Tao, co-founder of Xiaopeng Motors, the team gathers top talents in various fields such as intelligent driving, motorcycle manufacturing, and two wheel electric vehicles. When its first intelligent electric motorcycle OMO X was globally launched in Jakarta, Indonesia, it amazed everyone with its unique technological highlights.
In terms of exterior design, it is handled by the former styling director of Xiaopeng P7, cleverly integrating automotive streamline aesthetics and futuristic design elements, and pioneering a dynamic deformation design that can switch between three practical styles: pedal, cross ride, and travel, meeting the needs of different scenarios. This is a major feature that distinguishes it from the fixed exterior of BMW CE04.
From the perspective of intelligent configuration, the BMW CE04 is equipped with a 10.25-inch large screen color TFT instrument panel, which supports connection with mobile phones to achieve functions such as navigation and music playback. OMOWAY’s OMO X goes further by creating a new self-developed HALO global intelligent development architecture, transplanting intelligent driving technology from automobiles to motorcycles. The self-developed HALO Pilot is based on a visual and motorcycle self balancing system, which allows the vehicle to maintain balance during low-speed congestion.
It is also equipped with multiple intelligent driving functions such as ACC adaptive cruise control, one click parking, and one click summoning, surpassing the BMW CE04 in terms of intelligent assisted driving. In terms of safety configuration, OMOWAY also has unique advantages. Its HALO Pilot is equipped with hyper sensing algorithms and AI big data models to monitor complex driving environments in real time. It also has multi-directional collision warning and the industry’s first CAB (Collision Assant Braking) collision assisted braking function, providing comprehensive protection for cycling safety.
In terms of market positioning, BMW CE04 mainly targets urban high-end consumers who pursue quality and technology, and are relatively less sensitive to price, based on the brand’s long-term accumulation of high-end image. Its higher selling price also fits this positioning. OMOWAY has set its sights on markets such as Southeast Asia, where there is a huge number of motorcycles and young people have a high acceptance of intelligent technology products.
OMOWAY has conducted in-depth research on the local market, innovated battery pack placement methods for the high-temperature and rainy environment in Southeast Asia, optimized seat height and load design based on local riding habits, and attempted to open up the mass consumer market with high cost-effectiveness and product characteristics that meet local needs.
When OMOWAY encounters the BMW CE04, although it may be said to be similar in appearance due to the use of some futuristic design elements, in-depth analysis reveals significant differences between the two in terms of intelligent configuration, market positioning, and other aspects. As a latecomer, OMOWAY is attempting to carve out its own niche in the smart electric motorcycle market with its unique technological advantages and precise market strategy, competing with traditional brands such as BMW CE04. The future competitive situation between the two in the market deserves continued attention.
