NINEIDEA：在当今全球经济与科技飞速发展的时代，工业设计已成为推动产业升级、提升城市竞争力的关键力量。作为中国的创新之都和制造业重镇，深圳在工业设计领域一直处于前沿地位，不断展现出强大的创新活力与发展潜力。深圳工业设计2025上半年延续了以往的发展态势，在多个方面取得了令人瞩目的成绩，呈现出独特的发展特征与趋势，为深圳的产业发展和城市形象塑造注入了新的活力。
产业活动与交流合作
- 国际交流成果显著：4 月 9 日至 14 日，2025 年深圳（龙华）・米兰双城时尚周成功举办，作为重要的设计交流活动，超百件东方智造产品在米兰圣维托雷教堂建筑群亮相，涵盖机器人、无人机、AI 眼镜等人工智能产品以及国瓷、版画、刺绣等传统手工艺品，展示了 “中国智造” 的独特魅力，促进了深圳与米兰在设计领域的深度合作与交流。
- 国内对接会助力融合：深圳举办 “设计引领 创新未来”—— 深圳产业会客厅 “时尚新品、热销单品” 对接会，吸引了众多工业设计企业、“专精特新” 企业、“20+8” 产业集群制造业企业参与，进一步助力设计创新与深圳制造业的融合发展。
产业数据与市场表现
- 相关产业快速增长：2025 年一季度深圳规上工业增加值同比增长 4.2%，其中通用设备制造业增加值增长 28.4%，汽车制造业增加值增长 56.3%，电气机械和器材制造业增加值增长 6.8%，民用无人机、工业机器人、3D 打印设备产量分别增长 48.2%、40.1%、38%，为工业设计提供了广阔的应用空间和市场需求。
- 设计人才需求与薪资：从人才市场来看，2025 年深圳工业设计招聘职位有 509 个，占深圳总招聘职位的 0.077%，42.2% 的岗位薪资在￥10 – 20K / 月，年薪￥12 – 24W，较 2023 年增长了 7%，工业设计人才市场有一定的活力。
设计创新与应用
- 科技与设计融合：深圳的工业设计不断与前沿科技融合，如虚拟现实、人工智能、数字孪生等技术。像南科大设计学院研究生展示的可在 VR 中体验皮肤拉伸等错觉的设备，以及浪尖设计集团的蔬菜标准化、数字化全流程系统，都体现了设计在科技应用转化中的重要作用。
- 传统产业升级：服装、黄金珠宝等传统产业借助设计之力，从外观造型、功能创新、新工艺新材料应用等方面进行提升，并与智能制造、个性化定制相融合，实现了向服务型制造的转变。
未来趋势
- 多领域融合：工业设计将继续与科技、文化、时尚等多领域深度融合，打造更多跨领域的创新产品和解决方案。
- 绿色与智能：随着对可持续发展的重视以及人工智能等技术的发展，绿色设计、智能设计将成为重要的发展方向，设计出更环保、更智能的产品以满足市场需求。
- 国际合作深化：通过类似深圳（龙华）・米兰双城时尚周这样的活动，深圳工业设计将进一步加强与国际设计界的交流与合作，提升国际影响力，吸引更多国际资源。
@NINEIDEA九号创新 www.nineidea.com
Shenzhen Industrial Design 2025 First Half: Empowered by AI, ushering in a new era of design
NINEIDEA: In the era of rapid development of global economy and technology, industrial design has become a key force to promote industrial upgrading and enhance urban competitiveness. As the innovation capital and manufacturing hub of China, Shenzhen has always been at the forefront of industrial design, constantly demonstrating strong innovation vitality and development potential. In the first half of 2025, Shenzhen Industrial Design continued its previous development trend and achieved remarkable results in multiple aspects, presenting unique development characteristics and trends, injecting new vitality into Shenzhen’s industrial development and urban image shaping.
Industrial activities and exchange cooperation
Significant achievements in international exchanges: From April 9th to 14th, 2025, the Shenzhen (Longhua) and Milan Fashion Week was successfully held. As an important design exchange event, over a hundred Oriental Smart Manufacturing products were showcased in the San Vittorio Church complex in Milan, covering artificial intelligence products such as robots, drones, AI goggles, as well as traditional handicrafts such as porcelain, printmaking, embroidery, etc., showcasing the unique charm of “Chinese Smart Manufacturing” and promoting deep cooperation and exchange between Shenzhen and Milan in the field of design.
Domestic Matchmaking Conference Helps Integration: Shenzhen held the “Design Leads Innovation for the Future” – Shenzhen Industrial Reception Hall “Fashion New Products, Hot Selling Items” Matchmaking Conference, attracting many industrial design enterprises, “Specialized and New” enterprises, and “20+8” industrial cluster manufacturing enterprises to participate, further promoting the integration and development of design innovation and Shenzhen’s manufacturing industry.
Industry data and market performance
Rapid growth of related industries: In the first quarter of 2025, the added value of Shenzhen’s large-scale industries increased by 4.2% year-on-year, including a 28.4% increase in the added value of general equipment manufacturing, a 56.3% increase in the added value of automobile manufacturing, a 6.8% increase in the added value of electrical machinery and equipment manufacturing, and a 48.2%, 40.1%, and 38% increase in the output of civilian drones, industrial robots, and 3D printing equipment, providing broad application space and market demand for industrial design.
Design talent demand and salary: From the perspective of the talent market, there will be 509 industrial design recruitment positions in Shenzhen in 2025, accounting for 0.077% of the total recruitment positions in Shenzhen. 42.2% of the positions will have a monthly salary of ¥ 10-20K and an annual salary of ¥ 12-24W, an increase of 7% compared to 2023. The industrial design talent market has a certain vitality.
Design Innovation and Application
Integration of Technology and Design: Shenzhen’s industrial design continues to integrate with cutting-edge technologies such as virtual reality, artificial intelligence, digital twins, and more. The devices showcased by graduate students from the School of Design at Southern University of Science and Technology, which can experience illusions such as skin stretching in VR, as well as the vegetable standardization and digitalization full process system of Langjian Design Group, all demonstrate the important role of design in the transformation of technology applications.
Upgrading traditional industries: Traditional industries such as clothing, gold and jewelry have leveraged the power of design to enhance their appearance, functionality, and application of new technologies and materials. They have also integrated with intelligent manufacturing and personalized customization, achieving a shift towards service-oriented manufacturing.
Future Trends
Multi domain integration: Industrial design will continue to deeply integrate with technology, culture, fashion, and other fields, creating more innovative products and solutions across domains.
Green and Intelligence: With the increasing emphasis on sustainable development and the development of technologies such as artificial intelligence, green design and intelligent design will become important directions for development, designing more environmentally friendly and intelligent products to meet market demand.
Deepening international cooperation: Through events such as the Shenzhen (Longhua) and Milan Fashion Week, Shenzhen Industrial Design will further strengthen exchanges and cooperation with the international design community, enhance international influence, and attract more international resources.
@NINEIDEA九号创新 www.nineidea.com
