NINEIDEA：深圳，作为我国工业设计的前沿阵地，其工业设计产业展现出蓬勃发展的态势，深圳工业设计机构在年营业额与人均产值方面呈现出鲜明特点，且与全国水平相比，优势显著。
深圳工业设计机构数据洞察
据深圳市工业设计行业协会统计数据，2022 年深圳市工业设计总产值达到了 450 亿元的规模。在这片充满创新活力的土地上，各类工业设计机构如雨后春笋般涌现，数量多达 22,000 余家，工业设计从业人员总数约 15 万余人。通过这些数据，我们可以进行深入的分析。平均下来，每家工业设计机构的年营业额约为 204.5 万元 。这一数据反映出深圳工业设计公司整体具备较强的业务承接与盈利能力。同时，人均产值约 30 万元 ，这意味着在深圳的工业设计领域，每位从业者平均能够为行业贡献相当可观的价值，彰显出深圳工业设计人才较高的专业素养与工作效能。
与全国水平的对比
从全国范围来看，工业设计产业发展水平在不同地区存在较大差异。与一些工业设计发展相对滞后的地区相比，深圳的优势极为突出。部分内陆城市由于产业基础薄弱、人才吸引力不足等因素，工业设计公司数量较少，业务范围也相对狭窄，年营业额和人均产值远低于深圳。即使与国内一些工业设计发展较好的一线城市对比，深圳依然具有明显的竞争力。例如，在设计与制造业结合的紧密程度上，深圳凭借完备的产业链条，能够更高效地将设计转化为实际产品，从而提高产值。
以长三角地区的某发达城市为例，虽然其工业设计机构数量与深圳相近，但在产业聚焦度上有所不同。深圳的工业设计在电子信息、智能硬件等领域优势明显，形成了产业集群效应，带动了上下游产业链的协同发展，使得工业设计公司在业务拓展和营收增长方面更具优势。而该城市工业设计业务相对分散，缺乏像深圳这样集中且强大的优势产业支撑，导致平均年营业额和人均产值略低于深圳。
总体而言，深圳工业设计在年营业额与人均产值方面的表现，不仅得益于自身良好的产业生态、丰富的人才资源以及活跃的市场环境，也为全国工业设计产业的发展提供了宝贵的经验与借鉴。
@NINEIDEA九号创新 www.nineidea.com
Analysis of Annual Revenue and Per Capita Output of Industrial Design Institutions in Shenzhen
NINEIDEA: As the forefront of industrial design in China, Shenzhen’s industrial design industry has shown a vigorous development trend. Shenzhen’s industrial design institutions show distinctive characteristics in terms of annual turnover and per capita output value, and have significant advantages compared with the national level.
Shenzhen Industrial Design Institution Data Insight
According to statistics from the Shenzhen Industrial Design Industry Association, the total output value of industrial design in Shenzhen reached 45 billion yuan in 2022. On this land full of innovative vitality, various industrial design institutions have sprung up like mushrooms after rain, with a total of more than 22000 and a total of about 150000 industrial design practitioners. Through these data, we can conduct in-depth analysis.
On average, the annual revenue of each industrial design agency is about 2.045 million yuan. This data reflects that Shenzhen industrial design companies have a strong overall ability to undertake business and generate profits. At the same time, the per capita output value is about 300000 yuan, which means that in the industrial design field in Shenzhen, each practitioner can contribute considerable value to the industry on average, demonstrating the high professional competence and work efficiency of Shenzhen’s industrial design talents.
Comparison with the national level
From a national perspective, there are significant differences in the development level of the industrial design industry in different regions. Compared with some regions with relatively backward industrial design development, Shenzhen’s advantages are extremely prominent. Due to weak industrial foundations and insufficient talent attraction, some inland cities have fewer industrial design companies and relatively narrow business scopes, with annual revenue and per capita output far lower than Shenzhen. Even compared with some first tier cities in China with better industrial design development, Shenzhen still has obvious competitiveness. For example, in terms of the close integration between design and manufacturing, Shenzhen, with its complete industrial chain, can more efficiently transform design into actual products, thereby increasing output value.
Taking a developed city in the Yangtze River Delta region as an example, although its number of industrial design institutions is similar to that of Shenzhen, there are differences in the degree of industrial focus. Shenzhen’s industrial design has obvious advantages in fields such as electronic information and intelligent hardware, forming an industrial cluster effect and driving the coordinated development of upstream and downstream industrial chains, making industrial design companies more advantageous in business expansion and revenue growth. However, the industrial design business in the city is relatively scattered, lacking the centralized and strong support of advantageous industries like Shenzhen, resulting in slightly lower average annual revenue and per capita output value compared to Shenzhen.
Overall, the performance of Shenzhen’s industrial design in terms of annual revenue and per capita output value not only benefits from its own good industrial ecology, abundant talent resources, and active market environment, but also provides valuable experience and reference for the development of the national industrial design industry.
@NINEIDEA九号创新 www.nineidea.com
