NINEIDEA：2025年上半年，深圳工业设计已然在创新与发展的道路上留下了坚实的脚印，无论是在科技融合、产业协同还是人才培育等方面，都取得了显著的成果。随着时间步入下半年，在政策支持、市场需求以及技术进步等多重因素的推动下，深圳工业设计有望迎来更为蓬勃的发展，继续引领行业潮流，在国内外舞台上绽放更加耀眼的光芒。以下是对2025深圳工业设计下半年的一些预测分析。
行业盛会推动融合与交流
第三届 “设计深圳” 将于 9 月 18 日至 21 日在深圳会展中心举办，这将为深圳工业设计行业带来新的发展机遇。作为一场汇聚消费科技、建筑与室内设计、工业设计等多个领域的盛会，它将通过消费科技、豪宅设计和商用设计三大板块，汇聚来自全球 30 多个国家和地区的近 200 个消费科技与设计品牌。展会还将呈现包括 GOOD DESIGN SELECT、WellConnect、灵感箱子、电竞巢和 Re:Materialize 材料美学趋势展在内的五大特别策划，以及 “全球豪宅设计大会” 和 “科技与创新大会” 两大论坛。这将吸引众多工业设计企业、专业人士和爱好者参与，促进全球设计资源的链接与整合，推动工业设计与其他领域的跨界对话、交流与商业合作，为深圳工业设计企业提供更多与国际品牌和团队合作的机会，助力深圳工业设计走向国际舞台。
科技融合创新加速
随着人工智能、虚拟现实、数字孪生等技术的不断发展，深圳工业设计在下半年将进一步与这些前沿科技深度融合。在产品设计中，将更多地运用 AI 算法进行用户需求分析和产品创新设计，通过虚拟现实技术实现更直观的产品展示和用户体验测试，利用数字孪生技术优化产品的生产制造流程。例如在智能家居产品设计中，借助人工智能实现更智能的交互功能，通过数字孪生技术对家居产品的安装和使用环境进行模拟，为用户提供更个性化、智能化的解决方案。
产业协同发展增强
深圳拥有完善的制造业产业链和丰富的创新资源，下半年，工业设计将与制造业、科技产业等进一步协同发展。工业设计企业将与 “20+8” 产业集群中的制造业企业加强合作，深入了解产业需求，为其提供更具针对性的设计服务，推动传统制造业向高端化、智能化、绿色化转型。同时，设计与科技、文化、时尚等领域的跨界融合将更加紧密，打造出更多具有创新性和市场竞争力的产品和服务，例如将文化元素与工业设计相结合，开发具有深圳特色和文化内涵的创意产品。
人才竞争与培养加剧
随着工业设计行业的发展，对专业人才的需求将持续增加，人才竞争也将更加激烈。企业将更加注重对高端设计人才的引进和培养，通过提供更优厚的待遇、更广阔的发展空间和更良好的创新环境，吸引国内外优秀的工业设计人才汇聚深圳。同时，教育机构和行业协会也将加强对工业设计人才的培养，推出更多针对市场需求的培训课程和实践项目，提高人才的专业素养和创新能力。
绿色可持续发展受重视
在全球对环境保护和可持续发展日益关注的背景下，深圳工业设计下半年将更加注重绿色设计理念的应用。设计师们会在产品设计中更多地考虑环保材料的选择、产品的可回收性和可降解性，以及生产过程中的节能减排等因素，推动工业设计向绿色、低碳、循环的方向发展。例如在电子产品设计中，采用可回收的金属和塑料材料，优化产品结构设计，延长产品使用寿命，减少电子垃圾的产生。
品牌建设与市场拓展加快
深圳工业设计企业将进一步加强品牌建设，通过提升设计品质、创新设计理念和加强品牌营销，打造具有国际影响力的深圳设计品牌。在国内市场，随着消费升级和人们对品质生活的追求，深圳设计的产品将更注重满足国内消费者的个性化需求，拓展国内中高端市场。在国际市场，企业将借助各种国际交流平台和合作机会，积极拓展海外市场，将深圳设计的产品和服务推向全球，提升深圳工业设计的国际知名度和市场份额。
@NINEIDEA九号创新 www.nineidea.com
Outlook for Shenzhen Industrial Design in the Second Half of 2025: Seize the Momentum and Explore New Prospects
NINEIDEA: In the first half of the year, Shenzhen industrial design has left a solid footprint on the road of innovation and development, and has made remarkable achievements in science and technology integration, industrial collaboration, talent cultivation, etc. As time enters the second half of the year, driven by multiple factors such as policy support, market demand, and technological progress, Shenzhen’s industrial design is expected to usher in more vigorous development, continue to lead the industry trend, and shine brighter on the domestic and international stage. Here are some forecast analyses for the second half of 2025 Shenzhen Industrial Design.
Industry events promote integration and exchange
The third “Design Shenzhen” will be held at the Shenzhen Convention and Exhibition Center from September 18th to 21st, which will bring new development opportunities for the industrial design industry in Shenzhen. As a grand event that brings together multiple fields such as consumer technology, architecture and interior design, and industrial design, it will gather nearly 200 consumer technology and design brands from over 30 countries and regions around the world through three major sections: consumer technology, luxury home design, and commercial design.
The exhibition will also present five special programs including GOOD DESIGN SELECT, WellConnect, Inspiration Box, Esports Nest, and Re: Materialize Material Aesthetics Trend Exhibition, as well as two forums: “Global Luxury Design Conference” and “Technology and Innovation Conference”. This will attract numerous industrial design enterprises, professionals, and enthusiasts to participate, promote the connection and integration of global design resources, facilitate cross-border dialogue, communication, and commercial cooperation between industrial design and other fields, provide more opportunities for Shenzhen industrial design enterprises to cooperate with international brands and teams, and help Shenzhen industrial design move towards the international stage.
Technological integration accelerates innovation
With the continuous development of technologies such as artificial intelligence, virtual reality, and digital twins, Shenzhen’s industrial design will further integrate with these cutting-edge technologies in the second half of the year. In product design, more AI algorithms will be used for user needs analysis and product innovation design, and virtual reality technology will be used to achieve more intuitive product display and user experience testing.
Digital twin technology will be utilized to optimize the production and manufacturing process of products. For example, in the design of smart home products, artificial intelligence is used to achieve smarter interactive functions, and digital twin technology is used to simulate the installation and usage environment of home products, providing users with more personalized and intelligent solutions.
Enhanced collaborative development of industries
Shenzhen has a complete manufacturing industry chain and abundant innovation resources. In the second half of the year, industrial design will further develop in synergy with manufacturing, technology, and other industries. Industrial design enterprises will strengthen cooperation with manufacturing enterprises in the “20+8” industrial cluster, gain a deeper understanding of industry needs, provide more targeted design services, and promote the transformation of traditional manufacturing towards high-end, intelligent, and green industries. At the same time, the cross-border integration of design with technology, culture, fashion and other fields will become even closer, creating more innovative and market competitive products and services, such as combining cultural elements with industrial design to develop creative products with Shenzhen characteristics and cultural connotations.
Intensifying competition and cultivation of talents
With the development of the industrial design industry, the demand for professional talents will continue to increase, and talent competition will become more intense. Enterprises will pay more attention to the introduction and cultivation of high-end design talents, and attract excellent industrial design talents from home and abroad to gather in Shenzhen by providing more favorable treatment, broader development space, and a better innovation environment. At the same time, educational institutions and industry associations will also strengthen the cultivation of industrial design talents, launch more training courses and practical projects tailored to market demand, and improve the professional competence and innovation ability of talents.
Green and sustainable development is highly valued
Against the backdrop of increasing global attention to environmental protection and sustainable development, Shenzhen Industrial Design will place greater emphasis on the application of green design concepts in the second half of the year. Designers will consider more factors such as the selection of environmentally friendly materials, the recyclability and degradability of products, and energy conservation and emission reduction in the production process in product design, promoting the development of industrial design towards green, low-carbon, and circular directions. For example, in electronic product design, recyclable metal and plastic materials are used to optimize product structure design, extend product lifespan, and reduce the generation of electronic waste.
Accelerate brand building and market expansion
Shenzhen industrial design enterprises will further strengthen brand building, by enhancing design quality, innovating design concepts, and strengthening brand marketing, to create Shenzhen design brands with international influence. In the domestic market, with the upgrading of consumption and people’s pursuit of quality life, products designed in Shenzhen will pay more attention to meeting the personalized needs of domestic consumers and expanding the domestic mid to high end market. In the international market, enterprises will actively expand overseas markets through various international exchange platforms and cooperation opportunities, promote Shenzhen’s designed products and services to the world, and enhance the international reputation and market share of Shenzhen’s industrial design.
@NINEIDEA九号创新 www.nineidea.com
