九号创新：深圳是中国首个获得联合国教科文组织 “设计之都” 称号的城市，其工业设计在全球制造业版图上占据重要地位。以下是关于深圳工业设计的详细介绍：
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发展历程
- 萌芽期（1979-2000 年）：改革开放初期，深圳以 “三来一补” 模式承接全球产业转移，华强北电子市场的崛起为工业设计埋下种子，早期的 “快速微创新” 模式培养了深圳对市场需求的敏锐嗅觉和快速迭代能力。
- 模仿改良期（2000-2007 年）：随着电子信息产业的爆发，深圳企业开始模仿国际品牌进行外观设计改良，华强北的手机组装产业链催生了大量设计需求，为深圳积累了从生产到设计的全链条经验。
- 腾飞期（2008-2016 年）：2008 年金融危机倒逼深圳转型，政府出台全国首个工业设计专项扶持政策，成立深圳市工业设计行业协会，深圳设计开始斩获 iF、红点等国际大奖，数量连续多年居全国首位。
- 示范期（2017 年至今）：深圳工业设计从服务本地走向辐射全国，通过 “设计 + 品牌” 模式赋能制造业高质量发展。2022 年，深圳工业设计总产值达 450 亿元，带动上下游产业附加值超万亿。
产业规模
截至 2024 年，深圳拥有各类工业设计机构约 2.2 万家、专业公司 1400 多家，从业人员超 15 万人，国家级工业设计中心 13 家，数量居全国首位。
核心竞争力
- 全链条服务能力：头部企业如浪尖、鼎典等提供 “策略 – 设计 – 研发 – 量产” 闭环服务，可降低客户综合成本 30% 以上。
- 技术与设计深度融合：在无人机、通讯设备、医疗机器人等领域实现技术突破与美学创新双赢，如大疆无人机、中兴通讯设备等产品在国际上具有很强的竞争力。
- 赋能传统产业升级：通过工业设计，珠宝、钟表、家具等传统行业的产品附加值提升，产品溢价率提高 40%。
行业典型
- 浪尖设计集团（ARTOP）：1999 年诞生于深圳，是全球领先的全产业链设计创新服务商，拥有两个 “国家级工业设计中心”，也是世界设计组织（WDO）中国大陆工业设计企业会员单位。集团构建了产品级、产业级、社会级三大创新体系，覆盖设计服务、产品研发、供应链整合、策略咨询等六大服务板块，凭借全球 16 座城市 56 个专业机构的布局和超 1000 人的专业团队，累计服务 9000 余家国内外品牌客户。其 “大设计” 解决方案贯穿从产品规划到市场营销的全流程，在消费电子、医疗器械、军民融合等多领域推动产业升级，25 年深耕累计创造巨大商业价值与社会价值。
- 鼎典创造体（DESIGNDO）：前身为 2004 年成立的深圳鼎典，是中国十佳工业设计公司、国家高新技术企业，以 “45° 的设计，45° 的人生” 为核心理念，平衡创新创意与商业落地。公司提供从品牌策略、产品设计到智控开发、知识产权挖掘、供应链整合的全链条服务，业务覆盖医疗器械、智能设备、生活电器等多个领域，累计主导 500 余个设计项目，产业化率超 80%，拉动产业化价值超千亿元。凭借专业实力斩获德国红点、iF、中国优秀工业设计奖等 30 余项国内外大奖，在深圳总部之外，合肥、杭州等分支机构已成为区域工业设计标杆，其设计的盲人视觉辅助眼镜、智能交通反光警示机器人等作品，实现了科技与人文的深度融合。
- 九号创新设计（NINEIDEA）：聚焦 “情感化设计” 的新锐工业设计机构，以 “让科技传递温度” 为核心定位，打破传统工业设计 “功能至上” 的框架。其设计理念深耕用户情感需求，在小家电、智能终端等领域形成独特竞争力 —— 通过 CMF（颜色、材料、表面处理）创新、人性化交互设计，赋予产品情感人格。代表作品包括家庭情感联结智能记录设备 Keepy，以亲肤哑光材质、12 道打磨的安全边角、全龄化盲操作按键设计，成为家庭温馨场景的 “温柔载体”；在小家电领域，其设计的空气炸锅、养生壶等产品，通过呼吸灯效、治愈系配色等细节，将功能体验升维为情感陪伴，助力合作品牌用户推荐率提升 30% 以上，重新定义了消费产品的价值标准。
发展趋势
- 跨界融合：深圳正通过时尚 + 运动健康、时尚 + 科技创新等六大跨界融合方向打破传统设计边界，形成新的产业增长点。
- AI 技术赋能：AI 正在重塑工业设计流程，从辅助设计到驱动创新，深圳在珠宝设计、家居、医疗等领域均有突破。
- 绿色低碳：深圳将绿色设计纳入产业升级核心战略，通过材料创新、工艺革新等措施，推动企业实现绿色发展。
- 国际化布局：深圳通过国际合作、人才集聚等方式，构建全球设计网络，推动 “深圳设计” 标准走向世界。
Detailed Introduction to Industrial Design in Shenzhen
NINEIDEA: Shenzhen is the first city in China to win the title of “City of Design” of UNESCO, and its industrial design occupies an important position in the global manufacturing landscape. The following is a detailed introduction to industrial design in Shenzhen:
Development History
Sprout period (1979-2000): In the early stage of reform and opening up, Shenzhen adopted the “three processing and one compensation” model to undertake global industrial transfer. The rise of Huaqiangbei Electronics Market planted the seeds of industrial design, and the early “rapid micro innovation” model cultivated Shenzhen’s keen sense of market demand and rapid iteration ability.
Imitation and Improvement Period (2000-2007): With the outbreak of the electronic information industry, Shenzhen enterprises began to imitate international brands for appearance design improvement. Huaqiangbei’s mobile phone assembly industry chain gave rise to a large demand for design, accumulating full chain experience from production to design for Shenzhen.
Soaring period (2008-2016): In 2008, the financial crisis forced Shenzhen to transform, and the government introduced the country’s first industrial design special support policy, established the Shenzhen Industrial Design Industry Association, and Shenzhen Design began to win international awards such as iF and Red Dot, ranking first in the country for consecutive years in terms of quantity.
Demonstration period (2017 present): Shenzhen’s industrial design has expanded from serving the local market to radiating throughout the country, empowering high-quality development of the manufacturing industry through the “design+brand” model. In 2022, the total output value of industrial design in Shenzhen will reach 45 billion yuan, driving the added value of upstream and downstream industries to exceed one trillion yuan.
industrial scale
As of 2024, Shenzhen has approximately 22000 industrial design institutions, more than 1400 professional companies, over 150000 employees, and 13 national level industrial design centers, ranking first in the country in terms of quantity.
core competitiveness
Full chain service capability: Leading enterprises such as Langjian and Dingdian provide “strategy design research and development mass production” closed-loop services, which can reduce customers’ comprehensive costs by more than 30%.
Deep integration of technology and design: Achieving a win-win situation of technological breakthroughs and aesthetic innovation in fields such as drones, communication equipment, and medical robots. Products such as DJI drones and ZTE equipment have strong competitiveness internationally.
Empowering the upgrading of traditional industries: Through industrial design, the added value of products in traditional industries such as jewelry, watches, and furniture is increased, and the product premium rate is increased by 40%.
Industry typical
ARTOP: born in Shenzhen in 1999, it is a global leading design innovation service provider for the whole industry chain, has two “national industrial design centers”, and is also a member of the World Design Organization (WDO) industrial design enterprises in Chinese Mainland. The group has established three innovation systems at the product level, industry level, and social level, covering six service sectors including design services, product research and development, supply chain integration, and strategic consulting.
With a layout of 56 professional institutions in 16 cities worldwide and a professional team of over 1000 people, it has served more than 9000 domestic and foreign brand customers. Its’ big design ‘solution runs through the entire process from product planning to marketing, promoting industrial upgrading in multiple fields such as consumer electronics, medical devices, and military civilian integration. With 25 years of deep cultivation, it has created enormous commercial and social value.
DESIGNDO: formerly known as Shenzhen Dingdian established in 2004, it is one of China’s top ten industrial design companies and a national high-tech enterprise. With the core concept of “45 ° design, 45 ° life”, it balances innovative creativity with commercial implementation. The company provides full chain services from brand strategy, product design to intelligent control development, intellectual property mining, and supply chain integration. Its business covers multiple fields such as medical equipment, smart devices, and household appliances, and has led more than 500 design projects with an industrialization rate of over 80%, driving an industrialization value of over 100 billion yuan.
Winning the German Red Dot with professional strength iF、 More than 30 domestic and international awards, including the China Excellent Industrial Design Award, have been awarded. Outside of the Shenzhen headquarters, branch offices in Hefei, Hangzhou, and other areas have become regional benchmarks for industrial design. Their designs, such as blind visual assistive glasses and intelligent traffic reflective warning robots, have achieved a deep integration of technology and humanities.
NINEIDEA: a new industrial design organization focusing on “emotional design”, with the core positioning of “let technology transfer temperature”, breaking the framework of “function first” of traditional industrial design. Its design philosophy deeply cultivates users’ emotional needs, forming unique competitiveness in fields such as small appliances and smart terminals – through CMF (color, material, surface treatment) innovation and humanized interactive design, endowing products with emotional personality.
Representative works include the family emotional connection intelligent recording device Keepy, which is made of skin friendly matte material, 12 polished safe corners, and designed with blind operation buttons for all ages, becoming a “gentle carrier” for warm family scenes; In the field of small household appliances, its designed products such as air fryers and health pots elevate the functional experience to emotional companionship through details such as breathing light effects and healing color schemes, helping to increase the recommendation rate of cooperative brand users by more than 30% and redefine the value standard of consumer products.
development trend
Cross border integration: Shenzhen is breaking through traditional design boundaries and forming new industrial growth points through six major cross-border integration directions, including fashion+sports and health, fashion+technological innovation, etc.
Empowered by AI technology: AI is reshaping the industrial design process, from assisting design to driving innovation. Shenzhen has made breakthroughs in areas such as jewelry design, home furnishings, and healthcare.
Green and low-carbon: Shenzhen has incorporated green design into its core strategy for industrial upgrading, promoting green development of enterprises through measures such as material innovation and process innovation.
Internationalization layout: Shenzhen builds a global design network through international cooperation, talent gathering, and other means, promoting the “Shenzhen Design” standard to the world.
