九号创新：“产品渲染项目的成败，八成取决于售前沟通。明确用途、备好参考、规划清单、盘点资产，四步法让需求清晰透明，确保项目高效推进、结果满意。”作为一家专业的工业设计服务提供商（NineIdea），我们每天都会对接来自各行各业的客户需求。我们发现，那些最终成品令人惊艳、且合作过程非常顺畅的项目，都有一个共同点：在最初沟通时，就做到了“同频共振”。
@NINEIDEA九号创新 www.nineidea.com
售前沟通远不止是询价和报价，它更是双方能否建立信任、精准理解项目目标的“压力测试”。今天，我们就将这些年的沟通经验总结成“四步法”，帮助每一位有渲染需求的甲方，规避常见误区，高效启动项目。
01 第一步：先讲清用途，我们再谈方案与价格
常见误区： 许多朋友一上来就问：“做一张渲染图多少钱？”这是一个非常难回答的问题，就像问“一套房子多少钱？”一样——高层公寓、乡村别墅还是市中心平层？答案天差地别。
一张用于电商详情页的产品图，和一张要投放在时代广场巨幕上的广告图，它们对精度、细节和渲染技术的要求完全不同，对应的制作成本和团队配置也截然不同。
我们的建议：
在沟通之初，请先告诉我们这批渲染图的 “终极使命”：
- 是用于电商平台（主图/详情页）？
- 是用于线下展会或大屏广告？
- 是用于产品设计阶段的内部评审？
- 还是用于制作宣传册或PPT？
明确了用途，我们（NineIdea）才能第一时间为您判断项目难度，并匹配最合适的解决方案与资源，给出一个有意义的报价区间。
02 第二步：参考图胜于千言万语，让风格“看得见”
常见误区： 客户常用“高大上”、“有质感”、“科技感强”等词汇描述需求。这些描述非常主观，您心中的“科技感”可能是冷色调的蓝光，而在我们理解中可能是充满线条的赛博朋克。
语言在传递具体视觉信息时，效率极低，极易造成理解偏差，导致成品需要反复修改。
我们的建议：
请务必在沟通前，花几分钟收集一些 “参考图” 。这能极大提升沟通效率，精准锁定您的偏好。
- 风格参考： 您喜欢的整体氛围、色调的图片。
- 构图参考： 您喜欢的摄像机角度、景别、画面布局。
- 质感参考： 您希望产品表面呈现出的具体材质感觉（如磨砂金属、透明玻璃、木质纹理等）。
当您提供参考图后，我们对于风格的理解将高度一致，此时便可以为您评估出一个更精确的报价。
03 第三步：梳理项目全貌，用规划降低成本
常见误区： 了解到单张渲染图的价格区间后，有些客户会简单地用“单价×数量”来计算总价，却发现总预算远超预期。
这是因为，3D项目的成本主要由 “建模成本” 和 “渲染成本” 构成。为一个产品建立精细的3D模型是主要成本之一，但这个模型一旦建成，就可以被复用于这个产品的多角度、多场景的渲染中。均摊下来，单张渲染图的成本会显著降低。
我们的建议：
请提前梳理一份清晰的 《需求清单》 ，例如：
- 我们有 N款 产品。
- 每款产品需要 N张 纯底图（展示结构）和 N个 场景渲染图（展示应用）。
- 并为每类图片附上您找到的参考图。
这样，我们（NineIdea）就能基于您的整体规划，为您设计更具性价比的项目套餐，有效帮您控制总成本。
04 第四步：盘点您的已有资产，它们是项目的“加速器”
常见误区： 在沟通中，客户常会忽略介绍自己已有的项目相关资产。而这些资产，往往是节省成本和时间的“宝藏”。
我们的建议：
沟通时，请务必告知我们您是否拥有以下任何资料：
- 3D原始工程文件： 如果您能提供产品的3D源文件（如rhino.max, .mb, .c4d.stp等），我们将节省大量重建模型的时间，成本和周期都会大幅下降。
- 品牌视觉规范： 如明确的Pantone色号、矢量Logo、标准字体等，能确保渲染成果与您的品牌形象完全一致。
- 产品实物照片/设计图纸： 多角度的实物照片或精确的CAD图纸，能帮助我们极致地还原产品细节和材质。
一次深入、高效的售前沟通，远胜于项目执行中无数次的“紧急救火”。希望以上来自 NineIdea (www.nineidea.com) 的实战经验，能帮助您顺利启动下一个产品渲染项目。
Do you want to avoid overspending and rework on product rendering projects? Pay attention to these 4 steps when communicating!
NINEIDEA: “The success or failure of a product rendering project is 80% dependent on pre-sales communication. Clarify the purpose, prepare the reference, plan the list, and count the assets. The four step method makes the needs clear and transparent, ensuring the efficient promotion of the project and the satisfactory results.” As a professional industrial design service provider (NineIdea,), we will meet the needs of customers from all walks of life every day. We have found that projects with stunning final products and smooth collaboration processes all have one thing in common: they achieve “same frequency resonance” during the initial communication.
Pre sales communication is far more than just inquiry and quotation, it is also a “stress test” for both parties to establish trust and accurately understand project goals. Today, we will summarize our communication experience over the years into a “four step method” to help every client with rendering needs avoid common misconceptions and efficiently initiate projects.
Step 1: First, clarify the purpose, and then we can discuss the plan and price
Common misconception: Many friends ask, “How much does it cost to make a rendering?” This is a very difficult question to answer, just like asking, “How much does a house cost?” – high-rise apartments, rural villas, or city center flat floors? The answer is vastly different.
A product image for an e-commerce detail page and an advertising image to be placed on the Times Square giant screen have completely different requirements for accuracy, detail, and rendering technology, corresponding to vastly different production costs and team configurations.
Our suggestion:
At the beginning of the communication, please tell us the ‘ultimate mission’ of this batch of renderings:
Is it used for e-commerce platforms (main image/detail page)?
Is it used for offline exhibitions or large screen advertising?
Is it used for internal review during the product design phase?
Or is it used for making brochures or PPTs?
Once the purpose is clear, we (NineIdea) can judge the difficulty of the project for you at the first time, match the most appropriate solutions and resources, and give a meaningful quotation range.
Step 2: Reference pictures speak louder than words, making style visible
Common Misconception: Customers often use terms such as “high-end”, “textured”, “technologically advanced” to describe their needs. These descriptions are very subjective, and your sense of ‘technology’ may be cool toned blue light, while in our understanding, it may be a cyberpunk filled with lines.
Language is extremely inefficient in conveying specific visual information, and can easily lead to misunderstandings, resulting in the need for repeated modifications to the finished product.
Our suggestion:
Please take a few minutes to collect some ‘reference pictures’ before communication. This can greatly improve communication efficiency and accurately target your preferences.
Style reference: A picture of the overall atmosphere and color tone that you like.
Composition reference: Your preferred camera angle, scene, and image layout.
Texture reference: The specific material feel you want the product surface to present (such as frosted metal, transparent glass, wood texture, etc.).
After you provide the reference image, our understanding of the style will be highly consistent, and we can evaluate a more accurate quotation for you.
Step 3: Sort out the project overview and use planning to reduce costs
Common misconception: After understanding the price range for a single rendered image, some customers may simply use “unit price x quantity” to calculate the total price, only to find that the total budget far exceeds expectations.
This is because the cost of 3D projects mainly consists of “modeling cost” and “rendering cost”. Building a detailed 3D model for a product is one of the main costs, but once the model is built, it can be reused for multi angle and multi scene rendering of the product. When evenly distributed, the cost of rendering a single image will significantly decrease.
Our suggestion:
Please prepare a clear ‘Requirements List’ in advance, such as:
We have N products.
Each product requires N pure base images (displaying the structure) and N scene rendering images (displaying the application).
And attach the reference images you found for each type of image.
In this way, we (NineIdea) can design more cost-effective project packages for you based on your overall planning, and effectively help you control the total cost.
Step 4: Inventory your existing assets, which are the “accelerators” of the project
Common misconception: In communication, clients often overlook introducing their existing project related assets. And these assets are often “treasures” that save costs and time.
Our suggestion:
When communicating, please make sure to inform us if you have any of the following information:
3D original engineering files: If you can provide the 3D source files of the product (such as rhino.max,. mb,. c4d.stp, etc.), we will save a lot of time in rebuilding the model, and the cost and cycle will be significantly reduced.
Brand visual standards: such as clear Pantone color codes, vector logos, standard fonts, etc., can ensure that the rendering results are completely consistent with your brand image.
Product physical photos/design drawings: Multi angle physical photos or precise CAD drawings can help us restore product details and materials to the extreme.
A thorough and efficient pre-sales communication is far superior to countless’ emergency fires’ during project execution. We hope that the above practical experience from NineIdea (www.nineidea. com) can help you successfully launch your next product rendering project.
