九号创新：小米大家电工业设计的海报设计，传递的并非仅是产品，更是一种可信赖的“家庭景观”。核心是塑造一种“安静的信任感”。它不喧哗，不催促，通过构建一个有质感、可向往的生活场景，让产品作为可靠解决方案自然嵌入其中。
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风格参考要点：
- 场景即主角：产品常被自然地融入家居空间，成为美好生活片段的一部分。不过度突出产品本身，而强调其与人的和谐关系。光线多为柔和、自然的侧光或漫射光，营造安稳、宁静的氛围。
- 材质的诗意表达：金属的冷冽、玻璃的通透、布艺的温润，被光影精细刻画。材质不仅是卖点，更是情绪载体。海报会让你产生“想触摸”的感官联想。
- 极致的“少”与“大”：文案极度精简，常以一个核心科技点或情感主张为主。画面大量留白或使用低饱和的背景，视觉焦点高度集中，利用产品的体量感和精致细节构成视觉张力。
- 色调的情绪管理：白色、浅灰、木色等中性色调占主导，佐以低饱和的蓝、绿等自然系色彩。整体色调统一、高级，避免视觉刺激，契合大家电长期陪伴、安稳可靠的心理需求。
- 人文视角与尺度感：镜头角度常模拟人的视平线，避免夸张的仰视或俯视，营造平等、亲切的对话感。适当加入植物、书籍等生活元素，暗示产品带来的生活品质提升，而非冰冷的技术参数。
Landscape of Life: Interpreting the Scene based Thinking of Xiaomi’s Industrial Design for Large Appliances
NINEIDEA: The poster design of Xiaomi Dajiadian is not only a product, but also a reliable “family landscape”. The core is to shape a ‘quiet sense of trust’. It does not make noise, does not urge, and naturally embeds the product as a reliable solution by creating a textured and desirable living environment.
Style reference points:
- Scene is the protagonist: Products are often naturally integrated into home spaces, becoming a part of the beautiful moments of life. Do not overly highlight the product itself, but emphasize its harmonious relationship with people. The light is mostly soft, natural side light or diffused light, creating a stable and peaceful atmosphere.
- The poetic expression of materials: the coldness of metal, the transparency of glass, and the warmth of fabric, finely depicted by light and shadow. Material is not only a selling point, but also a carrier of emotions. Posters will evoke a sensory association of wanting to touch.
- Extreme “less” and “bigger”: The copy is extremely concise, often focusing on a core technological point or emotional proposition. A large amount of blank space or low saturation background is used in the picture, and the visual focus is highly concentrated, utilizing the product’s sense of volume and exquisite details to create visual tension.
- Emotional management of color tones: Neutral tones such as white, light gray, and wood dominate, accompanied by low saturation natural colors such as blue and green. The overall color tone is unified and high-end, avoiding visual stimulation, and meeting the psychological needs of long-term companionship, stability, and reliability of large appliances.
- Humanistic perspective and sense of scale: The camera angle often mimics the human eye level line, avoiding exaggerated looking up or down, and creating an equal and friendly sense of dialogue. Appropriately incorporating life elements such as plants and books implies an improvement in the quality of life brought by the product, rather than cold technical parameters.
