九号创新：深圳工业设计的成本计算核心是按项目阶段拆分人力 / 时间成本 + 固定成本 + 附加成本，报价无统一标准，核心围绕设计难度、交付内容、服务周期、设计师资历等维度浮动，深圳作为工业设计之都，市场化程度高，不同梯队工作室 / 公司的报价差异会非常明显，以下是深圳工业设计报价可落地的成本计算方法和核心报价影响因素，适配产品设计全流程（从概念到落地）。
@NINEIDEA九号创新 www.nineidea.com
一、深圳工业设计的核心成本计算方法
主流采用 「时间 / 人力成本核算法」（行业 90% 以上使用），部分简单项目会用「项目打包核算法」，两种方法可结合使用，均以深圳本地的设计师薪资、场地、运营成本为基础。
方法 1：时间 / 人力成本核算法（精准，适合定制化复杂项目）
总成本 = 各阶段人力时间成本 + 固定运营成本 + 附加成本 + 利润
| 设计师职级 | 公司月均人力成本 | 日薪（22 天） | 时薪（8 小时） | 适用项目阶段 |
|---|---|---|---|---|
| 设计助理 | 4k-6k | 182-273 元 | 23-34 元 | 建模辅助、排版、调研执行、文件整理 |
| 初级工业设计师 | 5k-7k | 227-318 元 | 28-40 元 | 简单产品草图、基础建模、渲染辅助 |
| 中级工业设计师 | 7k-10k | 318-455 元 | 40-57 元 | 核心概念草图、3D 建模、常规渲染 |
| 资深工业设计师 | 12k-15k | 545-682 元 | 68-85 元 | 创意定调、复杂建模、手板对接 |
| 设计主管 / 组长 | 15k-20k | 682-909 元 | 85-114 元 | 项目统筹、团队分配、结构对接 |
| 设计总监 | 20k-50k | 909-2273 元 | 114-284 元 | 项目总控、客户对接、品牌设计把控 |
- 人力时间成本（占比 60%-80%，核心）按设计师职级定时薪 / 日薪，乘以项目投入的人天 / 小时数，深圳本地职级薪资 / 时薪参考（2026 年市场价，含社保 / 公积金）：例：一个设计团队3至4人，做一款小家电工业设计，投入 10个工作日，人力成本 =3000 元 / 日 ×10天 = 30000 元。
- 固定运营成本（占比 10%-20%）平摊到单个项目的工作室 / 公司运营成本，深圳核心区域（南山、宝安、龙岗设计产业园）为主：
- 场地租金：30-80 元 /㎡/ 天，100㎡工作室月租金约 3-8 万，平摊到每个项目约 1000-5000 元；
- 设备 / 软件：CAD、Rhino、Keyshot、SolidWorks 等正版软件年费（单套 5k-2 万）、建模电脑 / 3D 打印机 / 扫描仪折旧，单项目约 500-3000 元；
- 水电 / 物业 / 办公耗材：单项目约 300-1000 元。
- 附加成本（占比 5%-10%，按需产生）非核心但必要的项目成本，深圳本地配套完善，成本相对透明：
- 市场调研：线下商超走访、行业报告购买（艾瑞 / 头豹等，500-5000 元）、用户访谈（人均 100-300 元）；
- 打样 / 模型：手板制作（深圳沙井 / 福永手板基地为主），外观手板 300-2000 元，结构手板 1000-10000 元；
- 差旅 / 对接：客户工厂对接（如东莞 / 惠州），交通费 + 餐饮费约 200-500 元 / 次；
- 版权 / 专利：外观专利申请（深圳官费 + 代理费约 1500-3000 元 / 件）。
- 利润（占比 15%-30%）设计公司核心收益，根据项目难度、客户预算浮动，小众工作室利润偏低（10%-20%），高端设计公司利润偏高（20%-30%）。
方法 2：项目打包核算法（简洁，适合标准化 / 简单项目）
直接按产品品类 + 设计阶段打包报价，深圳本地有通用市场价参考，省去时间核算，适合初创企业 / 小单客户，例：
- 小型日用品（水杯 / 收纳盒）：仅外观产品设计，打包价 3000-8000 元（此报价仅参考小设计公司，大公司一般不接些类项目）；
- 小型家电（蓝牙耳机 / 充电宝）：外观 + 简易结构，小公司打包价 1.2 万 – 3 万，大公司 3 万 – 6 万；
- 中型家电（电饭煲 / 空气炸锅）：全流程设计（概念 + 建模 + 手板 + 结构对接），打包价 5 万 – 10 万 （中型以上的设计项目一般不会考虑小公司）；
- 智能硬件（扫地机器人 / 便携投影仪）：高端定制设计，打包价 10 万 – 20 万 +；
- 大型产品（系列开发 / 工业设备）：全流程设计，打包价 10 万 – 40 万 +。
二、影响深圳工业设计报价的核心因素（按权重排序）
深圳设计市场竞争激烈，报价的浮动本质是 「价值匹配」，以下因素直接决定报价高低，也是客户砍价 / 设计师定价的核心依据：
1. 设计难度与产品复杂度（权重★★★★★）
最核心因素，复杂度越高，投入的人力 / 时间越多，报价翻倍：
- 产品结构：无结构的纯外观设计（如文创产品）＜简单结构（小家电）＜复杂机电结构（智能硬件 / 工业设备）；
- 创意要求：常规改良设计（改外观 / 尺寸）＜全新概念设计（从 0 到 1）＜品牌差异化设计（符合品牌调性 + 市场创新）；
- 工艺要求：普通注塑 / 钣金＜特殊工艺（曲面玻璃、铝合金压铸、硅胶包胶），深圳供应链虽完善，但特殊工艺需设计师对接工厂，增加沟通成本。
2. 交付内容与服务周期（权重★★★★☆）
交付内容越全、周期越短，报价越高，深圳客户多为制造业企业，对交付落地性要求高，核心交付物包括：
- 基础交付：草图方案、3D 建模文件、渲染图、外观手板；
- 进阶交付：结构对接、工艺图纸、打样跟进、量产指导、专利申请；
- 加急服务：常规项目周期 4-8 周，若要求 2-3 周交付，需设计师加班 / 增派人手，报价上浮30%-100%（深圳设计师加班成本高）。
3. 设计师 / 工作室的梯队与资历（权重★★★★☆）
深圳工业设计分三大梯队，报价差异可达 5-10 倍，客户可根据预算匹配：
- 第一梯队：全国性高端设计公司，有知名案例，全流程服务，报价偏高，小项目起步 10 万 +；
- 第二梯队：本地资深设计工作室（南山 / 宝安设计产业园为主），核心设计师有 10 年 + 经验，案例丰富，性价比高，小项目起步 3 万 +；
- 第三梯队：初创工作室 / 独立设计师，以年轻设计师为主，主打性价比，适合简单改良设计、低成本产品，小项目起步 5000+。
4. 客户需求与合作模式（权重★★★☆☆）
- 方案数量：要求 3-5 套概念方案比 1-2 套，报价上浮20%-50%（多方案需额外投入创意时间）；
- 修改次数：免费修改通常 1-2 次，超出后按500-2000 元 / 次收费（深圳行规）；
- 合作模式：单次项目合作＜长期年度合作（年度合作可享 8-9 折，适合多产品、系列化的制造业企业）；
- 知识产权：设计成果归客户（买断版权）比归设计公司（客户拥有使用权），报价上浮30%-80%（核心版权溢价）。
5. 落地配套与附加服务（权重★★★☆☆）
深圳的核心优势是设计 + 供应链一体化，若要求设计师全程对接落地，需额外收费：
- 手板打样跟进：按手板费用的 10%-20% 收取服务费；
- 工厂量产指导：按天收费（500-2000 元 / 天），或按量产订单金额的 0.5%-2% 提点；
- 品牌配套设计：产品设计 + 包装设计 + LOGO 设计，打包比单独做优惠，但总价更高。
6. 市场行情与淡旺季（权重★★☆☆☆）
深圳工业设计淡旺季明显，报价会随市场浮动：
- 旺季：每年 3-5 月（广交会前）、9-11 月（双十一 / 海外展会前），制造业企业集中开发新品，设计师档期紧张，报价上浮10%-30%；
- 淡季：每年 1-2 月（春节）、7-8 月，工作室档期充足，可谈优惠（8-9 折）。
三、深圳工业设计报价的本地特色与避坑点
- 本地特色：深圳设计与制造业高度绑定（沙井手板、松岗模具、东莞电子配件），能落地的设计才是核心，因此深圳设计师报价会包含「供应链对接成本」，而非单纯的创意成本，这是与北上广设计公司的核心区别；
- 避坑点：
- 警惕超低价报价（如小家电设计报价低于 5000 元），大概率是套模板、少修改次数，由初级或助理设计师操刀，后续落地会出问题；
- 明确报价包含的交付物、修改次数、版权归属，签订合同（深圳设计行业有标准合同模板），避免后期增项收费；
- 优先选择有同品类案例的本地设计师 / 工作室，熟悉深圳供应链，对接落地效率更高，减少额外成本。
Shenzhen industrial design quotation avoids pitfalls! Cost calculation method+market price explained in one go
NINEIDEA: The core of cost calculation of Shenzhen industrial design is to split the labor/time cost+fixed cost+additional cost according to the project stage. There is no unified standard for quotation. The core fluctuates around the design difficulty, delivery content, service cycle, designer qualifications and other dimensions. As the industrial design capital, Shenzhen has a high degree of marketization. The quotation difference of different echelon studios/companies will be very obvious. The following are the cost calculation methods that can be implemented and the influencing factors of core quotation, which adapt to the whole process of product design (from concept to implementation).
1、 Core Cost Calculation Method for Industrial Design in Shenzhen
The mainstream adopts the “time/manpower cost accounting method” (used by more than 90% of the industry), and some simple projects use the “project packaging accounting method”. Both methods can be combined and are based on local designer salaries, venue, and operating costs in Shenzhen.
Method 1: Time/manpower cost accounting method (precise, suitable for customized complex projects)
Total cost=labor time cost at each stage+fixed operating cost+additional cost+profit
| Designer rank | Monthly average labor cost of the company | Daily wage (22 days) | Hourly wage (8 hours) | Applicable project phases |
|---|---|---|---|---|
| Design Assistant | 4k-6k | 1182-273 yuan | 23-34 yuan | Modeling assistance, typesetting, research execution, document organization |
| Junior Industrial Designer | 5k-7k | 227-318 yuan | 28-40 yuan | Simple product sketches, basic modeling, rendering assistance |
| Intermediate Industrial Designer | 7k-10k | 318-455 yuan | 40-57 yuan | Core concept sketch, 3D modeling, regular rendering |
| Senior Industrial Designer | 12k-15k | 545-682 yuan | 68-85 yuan | Creative tuning, complex modeling, prototype docking |
| Design supervisor/team leader | 15k-20k | 682-909 yuan | 85-114 yuan | Project coordination, team allocation, and structural alignment |
| Design Director | 20k-50k | 909-2273 yuan | 114-284 yuan | Project overall control, customer coordination, brand design control |
1、The labor time cost (accounting for 60% -80%, core) is calculated based on the designer’s fixed salary/daily salary, multiplied by the number of person days/hours invested in the project. The local salary/hourly salary in Shenzhen is based on the 2026 market price, including social security/housing fund. For example, a design team of 3 to 4 people working on a small home appliance industrial design project, investing 10 working days, labor cost=3000 yuan/day x 10 days=30000 yuan.
2、Fixed operating costs (accounting for 10% -20%) are evenly distributed among the studio/company operating costs of individual projects, mainly in the core areas of Shenzhen (Nanshan, Bao’an, Longgang Design Industrial Park):
- Venue rent: 30-80 yuan/square meter/day, with a monthly rent of approximately 30000 to 80000 yuan for a 100 square meter studio, spread evenly over each project at around 1000-5000 yuan;
- Equipment/Software: Annual fee for genuine software such as CAD, Rhino, Keyshot, SolidWorks, etc. (5k-20000 yuan per set), depreciation for modeling computers/3D printers/scanners, approximately 500-3000 yuan per project;
- Water and electricity/property/office consumables: Approximately 300-1000 yuan per project.
3、Additional costs (accounting for 5% -10%, generated on demand) are non core but necessary project costs, with complete local supporting facilities in Shenzhen and relatively transparent costs:
- Market research: offline supermarket visits, industry report purchases (such as iResearch/Toubao, 500-5000 yuan), user interviews (100-300 yuan per capita);
- Sample making/modeling: Prototype production (mainly based on Shenzhen Shajing/Fuyong Prototype Base), appearance prototype costs 300-2000 yuan, structural prototype costs 1000-10000 yuan;
- Travel/Connection: Customer factory connection (such as Dongguan/Huizhou), transportation and catering expenses are about 200-500 yuan/time;
- Copyright/Patent: Design patent application (Shenzhen official fee+agency fee approximately 1500-3000 yuan/piece).
4、Profit (accounting for 15% -30%) is the core revenue of design companies. Depending on project difficulty and client budget fluctuations, niche studios have lower profits (10% -20%), while high-end design companies have higher profits (20% -30%).
Method 2: Project Packaging Accounting Method (concise, suitable for standardized/simple projects)
Directly package and quote by product category+design stage. There is a universal market price reference in Shenzhen, saving time for calculation and suitable for start-up enterprises/small order customers. For example:
- Small daily necessities (water cups/storage boxes): only for exterior product design, with a packaging price of 3000-8000 yuan (this quotation is only for reference to small design companies, large companies generally do not accept such projects);
- Small household appliances (Bluetooth earphones/power banks): appearance+simple structure, packaged for small companies at a price of 12000 to 30000 yuan, and for large companies at 30000 to 60000 yuan;
- Medium sized household appliances (rice cookers/air fryers): full process design (concept+modeling+prototype+structural docking), packaged price of 50000 to 100000 yuan (small companies are generally not considered for design projects above medium size);
- Intelligent hardware (sweeping robot/portable projector): high-end customized design, packaged price of 100000-200000+;
- Large scale products (series development/industrial equipment): full process design, packaged price of 100000 to 400000+.
2、 Core factors affecting Shenzhen industrial design quotation (ranked by weight)
The competition in the Shenzhen design market is fierce, and the fluctuation of quotations is essentially “value matching”. The following factors directly determine the price of quotations and are also the core basis for customer bargaining/designer pricing:
- Design difficulty and product complexity (weight ★★★★★)
The core factor is that the higher the complexity, the more manpower/time is invested, and the quotation doubles:
Product structure: unstructured pure appearance design (such as cultural and creative products)<simple structure (small appliances)<complex electromechanical structure (intelligent hardware/industrial equipment);
Creative requirements: Conventional improvement design (change appearance/size)<New concept design (from 0 to 1)<Brand differentiation design (in line with brand tone+market innovation);
Process requirements: Ordinary injection molding/sheet metal<Special processes (curved glass, aluminum alloy die-casting, silicone encapsulation). Although the supply chain in Shenzhen is complete, special processes require designers to coordinate with factories, which increases communication costs.
- Delivery content and service cycle (weight ★★★★☆)
The more complete the delivery content, the shorter the cycle, and the higher the quotation. Shenzhen customers are mostly manufacturing enterprises with high requirements for delivery implementation. The core deliverables include:
Basic delivery: sketch scheme, 3D modeling file, rendering, appearance prototype;
Advanced delivery: structural docking, process drawings, sample follow-up, mass production guidance, patent application;
Urgent service: The regular project cycle is 4-8 weeks. If delivery is required within 2-3 weeks, designers need to work overtime/increase manpower, and the quotation will be increased by 30% -100% (Shenzhen designers have high overtime costs).
- The hierarchy and qualifications of designers/studios (weight ★★★★☆)
Shenzhen industrial design is divided into three tiers, with price differences of up to 5-10 times. Customers can match according to their budget:
First tier: National high-end design companies with well-known cases, full process services, high quotations, and small projects starting at over 100000 yuan;
Second tier: Local senior design studios (mainly in Nanshan/Bao’an Design Industrial Park), with core designers having over 10 years of experience, rich case studies, high cost-effectiveness, and starting small projects worth over 30000 yuan;
Third tier: Start up studios/independent designers, mainly composed of young designers, focusing on cost-effectiveness, suitable for simple design improvements, low-cost products, and small projects starting at 5000+.
- Customer needs and cooperation mode (weight ★★★☆☆)
Quantity of proposals: 3-5 conceptual proposals are required compared to 1-2 proposals, with a 20% -50% increase in quotation (additional creative time is required for multiple proposals);
Number of modifications: Free modifications are usually made 1-2 times, and if exceeded, a fee of 500-2000 yuan per modification will be charged (according to Shenzhen regulations);
Cooperation mode: Single project cooperation<Long term annual cooperation (annual cooperation can enjoy a discount of 8-9%, suitable for manufacturing enterprises with multiple products and series);
Intellectual property: The design results belong to the client (who buys out the copyright) rather than the design company (who owns the right to use them), with a price increase of 30% -80% (core copyright premium).
- Landing support and additional services (weight ★★★☆☆)
The core advantage of Shenzhen is the integration of design and supply chain. If designers are required to fully coordinate and implement the entire process, additional fees will be charged
Prototype sampling follow-up: A service fee of 10% -20% of the prototype fee will be charged;
Factory mass production guidance: charged on a daily basis (500-2000 yuan/day), or increased by 0.5% -2% of the mass production order amount;
Brand matching design: product design+packaging design+logo design, packaging is more favorable than doing it separately, but the total price is higher.
- Market trends and peak/off seasons (weight ★★☆☆☆)
The peak and off peak seasons for industrial design in Shenzhen are obvious, and the quotation will fluctuate with the market:
Peak season: From March to May (before the Canton Fair) and from September to November (before Double Eleven/overseas exhibitions), manufacturing enterprises concentrate on developing new products, and designers have tight schedules, resulting in price increases of 10% -30%;
Off season: From January to February (Spring Festival) and July to August each year, the studio has sufficient availability and discounts (8-9% off) can be negotiated.
3、 Local Characteristics and Avoidance Points of Shenzhen Industrial Design Quotation
1、Local characteristics: Shenzhen’s design and manufacturing industry is highly linked (such as Shajing prototype, Songgang mold, Dongguan electronic accessories), and the core is the design that can be implemented. Therefore, Shenzhen designers’ quotations will include “supply chain docking costs” rather than simply creative costs, which is the core difference from Beijing, Shanghai, and Guangzhou design companies;
2、Avoiding pitfalls:
- Be wary of ultra-low price quotations (such as small home appliance design quotations below 5000 yuan), which are likely to be template based and require minimal modifications, handled by junior or assistant designers, and may encounter problems in subsequent implementation;
- Clearly specify the deliverables, number of modifications, and copyright ownership included in the quotation, sign a contract (Shenzhen design industry has a standard contract template), and avoid additional charges in the later stage;
- Priority should be given to local designers/studios with similar category cases, familiar with the Shenzhen supply chain, and more efficient in docking and implementation, reducing additional costs.
