NINEIDEA：许多产品面临着被市场淘汰的命运，然而工业设计却宛如拥有神奇魔法，能让这些看似 “垂死” 的产品重获生机，展现出起死回生的 “超能力”。工业设计凭借对产品外观、功能和体验的全方位改造，工业设计赋能产品起死回生的 “超能力”，让那些在市场边缘徘徊的产品重新焕发生机，续写商业传奇。
重塑外观，焕新视觉形象
一些传统产品因外观陈旧，逐渐被消费者遗忘。以老牌收音机为例，在数字音乐和智能音箱的冲击下，销量锐减。工业设计师通过对其外观进行重塑，采用复古与现代结合的设计风格，保留经典的旋钮和指针造型，同时融入简约的线条和时尚的色彩，将木质外壳替换为更具质感的金属材质，并搭配高清显示屏。新的外观设计不仅吸引了追求复古情怀的消费者，也迎合了年轻一代对时尚电子产品的审美需求，使收音机在新的时代背景下再次成为热门产品。
优化功能，满足多元需求
曾经，手电筒功能单一，仅能提供照明。随着市场上各种多功能照明设备的出现，传统手电筒销量下滑。工业设计介入后，为手电筒增加了多种功能。例如，内置充电宝功能，满足人们户外应急充电需求；添加 SOS 求救信号灯模式，在紧急情况下保障安全；甚至融入紫外线灯功能，用于验钞或检测卫生状况。这些功能的优化，使手电筒从简单的照明工具转变为多功能户外必备设备，重新赢得市场份额。
创新体验，引发情感共鸣
某些品牌的办公椅因久坐不适，口碑不佳。工业设计师从用户体验出发，对办公椅进行创新设计。采用人体工程学原理，调整座椅曲线，使其更好贴合人体脊柱；选用透气且柔软的面料，提升舒适度；增加可调节的腰部支撑和头枕，满足不同身高和坐姿的需求。不仅如此，还在设计中融入了环保理念，使用可回收材料，引发消费者对环保的情感共鸣。经过这样的创新设计，办公椅成为了注重健康和环保的办公人士的首选，实现了产品的逆袭。
@NINEIDEA九号创新 www.nineidea.com
Industrial design empowers the ‘superpower’ of reviving products
NINEIDEA: Many products are facing the fate of being eliminated from the market. However, industrial design seems to have magical magic, which can make these seemingly “dying” products come back to life and show the “super power” of bringing the dead back to life. Industrial design, with its comprehensive transformation of product appearance, functionality, and experience, empowers products with the “superpower” of revival, revitalizing those products that hover on the edge of the market and continuing to write business legends.
Reshaping the appearance and revitalizing the visual image
Some traditional products are gradually forgotten by consumers due to their outdated appearance. Taking the old radio as an example, sales have sharply declined under the impact of digital music and smart speakers. Industrial designers have reshaped its appearance, adopting a combination of retro and modern design styles, retaining the classic knob and pointer shapes, while incorporating simple lines and fashionable colors, replacing the wooden shell with a more textured metal material, and pairing it with a high-definition display screen. The new exterior design not only attracts consumers who pursue retro sentiment, but also caters to the aesthetic needs of the younger generation for fashionable electronic products, making radios a popular product again in the new era.
Optimize functionality to meet diverse needs
Once, flashlights had a single function and could only provide illumination. With the emergence of various multifunctional lighting devices in the market, the sales of traditional flashlights have declined. After the intervention of industrial design, various functions were added to the flashlight. For example, the built-in power bank function meets people’s outdoor emergency charging needs; Add SOS distress signal mode to ensure safety in emergency situations; Even incorporating ultraviolet lamp function for currency verification or hygiene inspection. The optimization of these functions has transformed flashlights from simple lighting tools into multifunctional outdoor essential equipment, regaining market share.
Innovative experience that triggers emotional resonance
Some brands of office chairs have poor reputation due to discomfort caused by prolonged sitting. Industrial designers innovate the design of office chairs based on user experience. Using ergonomic principles, adjust the seat curve to better fit the human spine; Choose breathable and soft fabrics to enhance comfort; Add adjustable lumbar support and headrests to meet the needs of different heights and sitting positions. Not only that, environmental protection concepts are also integrated into the design, using recyclable materials to evoke emotional resonance among consumers towards environmental protection. Through such innovative design, office chairs have become the first choice for office workers who value health and environmental protection, achieving a product comeback.
@NINEIDEA九号创新 www.nineidea.com
