NINEIDEA：深圳作为中国的”设计之都“和科技创新中心，产品设计行业已经形成了成熟的市场体系和报价标准。需要找设计服务的企业主、创业者，或者是刚入行的产品经理，他们可能对报价细节不了解，需要更具体的指导来做出预算决策，了解深圳产品设计费用报价方式，有助于企业做出合理的预算规划，以下仅代表行业平均水平，有出品上等经验丰富的价格更高，当然也有比这价格更低的，影响报价的因素很多，这里抛砖引玉，让大家能直观了解市场行情。
报价组成要素详解
1. 项目复杂度分级
- 简单产品（3-8万元）：包括日常用品、小型电子配件等设计难度较低的产品
- 中等复杂度产品（8-15万元）：涉及智能穿戴设备、家用电器等需要综合考虑外观与结构的产品
- 高复杂度产品（15-30万元+）：涵盖医疗器械、工业设备、智能家居系统等技术要求高的产品
2. 设计阶段详细分解
- 前期研究与分析（1-2万元）
- 市场调研和用户研究
- 竞品分析和定位策略
- 设计方向规划和概念探索
- 概念设计阶段（2-4万元）
- 创意发散和概念生成
- 初步草图和方案筛选
- 概念深化和表现
- 外观设计开发（3-8万元）
- 造型设计和形态优化
- 色彩、材料和表面处理规划
- 三维建模和渲染表现
- 结构设计工程（4-10万元）
- 内部结构设计和优化
- 零部件设计和装配规划
- 材料选择和工艺设计
- 原型制作与测试（2-5万元）
- 快速原型制作和验证
- 功能测试和用户体验测试
- 设计修改和完善
影响报价的关键因素深度分析
设计师资历与经验
- 初级设计师（300-500元/小时）：通常有1-3年经验，能够完成基础设计任务
- 中级设计师（500-800元/小时）：具备3-5年经验，能独立完成大多数设计项目
- 高级设计师/设计总监（800-1500元/小时）：拥有5年以上经验，提供战略级设计解决方案
项目时间要求
- 常规周期（正常报价）：按照标准设计流程进行
- 加急项目（增加20%-50%费用）：需要加班和优先处理
- 特急项目（增加50%-100%费用）：需要集中全力在极短时间内完成
额外服务费用
- 市场调研和用户研究：1-3万元
- 专利查询和申请协助：0.5-2万元
- 生产跟进和品质管控：2-5万元
国内主要城市设计报价深度对比
北京：政治文化中心的设计价值
北京设计公司多以品牌策略和文化内涵为特色，报价偏高：
- 基础产品设计：5-10万元
- 中型项目：10-20万元
- 高端项目：20-40万元
- 特色：注重品牌价值和文化内涵，政府项目和大型企业项目较多
上海：国际化商业都市的设计标准
上海设计行业国际化程度高，注重商业价值：
- 入门级设计：4-9万元
- 标准设计：9-18万元
- 高端定制：18-35万元
- 特色：国际化视野强，注重商业变现，外资企业和高端品牌项目集中
广州：制造业基地的务实设计
广州设计行业与制造业紧密结合，报价较为务实：
- 简单产品：2.5-6万元
- 中等复杂度：6-12万元
- 复杂产品：12-25万元
- 特色：注重可制造性和成本控制，与供应链结合紧密
杭州：数字经济的创新设计
杭州依托数字经济优势，设计费用适中但要求高：
- 基础设计：3-7万元
- 标准设计：7-14万元
- 高级设计：14-28万元
- 特色：数字化、智能化产品设计能力强，互联网企业需求大
@NINEIDEA九号创新 www.nineidea.com
Interpretation of Shenzhen product design cost quotation (including comparison of design quotations in major domestic cities)
NINEIDEA: As China’s “City of Design” and technological innovation center, Shenzhen has formed a mature market system and quotation standards in the product design industry. Business owners, entrepreneurs, or product managers who need to find design services may not be familiar with the details of pricing and require more specific guidance to make budget decisions. Understanding the pricing methods for product design fees in Shenzhen can help companies make reasonable budget plans. The following only represents the industry average level. Experienced products with superior quality have higher prices, while there are also lower prices. There are many factors that affect pricing. Here is a starting point for everyone to intuitively understand the market situation.
Detailed explanation of quotation components
- Project complexity classification
- Simple products (30000 to 80000 yuan): including daily necessities, small electronic accessories, and other products with low design difficulty
- Medium complexity products (80000 to 150000 yuan): products involving smart wearable devices, household appliances, etc. that require comprehensive consideration of appearance and structure
- High complexity products (150000-30000 yuan+): covering products with high technical requirements such as medical devices, industrial equipment, smart home systems, etc
- Detailed decomposition during the design phase
- Preliminary research and analysis (10000-20000 yuan)
- Market research and user research
- Competitive analysis and positioning strategy
- Design direction planning and conceptual exploration
- Conceptual design stage (20000 to 40000 yuan)
- Creative divergence and concept generation
- Preliminary sketches and scheme selection
- Concept deepening and expression
- Appearance design and development (30000 to 80000 yuan)
- Shape design and form optimization
- Color, Material, and Surface Treatment Planning
- 3D modeling and rendering representation
- Structural design engineering (40000 to 100000 yuan)
- Internal structure design and optimization
- Component design and assembly planning
- Material selection and process design
- Prototype production and testing (20000 to 50000 yuan)
- Rapid prototyping and validation
- Functional testing and user experience testing
- Design modification and improvement
In depth analysis of key factors affecting quotation
Designer qualifications and experience
- Junior designer (300-500 yuan/hour): usually with 1-3 years of experience, able to complete basic design tasks
- Intermediate designer (500-800 yuan/hour): With 3-5 years of experience, able to independently complete most design projects
- Senior Designer/Design Director (800-1500 yuan/hour): With over 5 years of experience, providing strategic level design solutions
Project timeline requirements
- Regular cycle (normal quotation): Following the standard design process
- Urgent project (increasing costs by 20% -50%): requires overtime and priority processing
- Urgent project (increased cost by 50% -100%): requires concentrated effort to complete in a very short period of time
Additional service fees
- Market research and user research: 10000 to 30000 yuan
- Patent search and application assistance: 5000-20000 yuan
- Production follow-up and quality control: 20000 to 50000 yuan
Deep comparison of design quotations for major cities in China
Beijing: The Design Value of Political and Cultural Center
Beijing design companies often feature brand strategies and cultural connotations, and their prices are relatively high
- Basic product design: 50000 to 100000 yuan
- Medium sized projects: 100000 to 200000 yuan
- High end projects: 200000 to 400000 yuan
- Features: Emphasize brand value and cultural connotation, with more government projects and large enterprise projects
Shanghai: Design Standards for International Business Cities
The design industry in Shanghai has a high degree of internationalization and emphasizes commercial value
- Entry level design: 40000 to 90000 yuan
- Standard design: 90000 to 180000 yuan
- High end customization: 180000 to 350000 yuan
- Features: Strong international perspective, emphasis on commercial monetization, concentration of foreign-funded enterprises and high-end brand projects
Guangzhou: Practical Design of Manufacturing Base
The design industry in Guangzhou is closely integrated with the manufacturing industry, and the quotation is relatively pragmatic:
- Simple product: 25000 to 60000 yuan
- Medium complexity: 60000 to 120000 yuan
- Complex products: 120000 to 250000 yuan
- Features: Emphasis on manufacturability and cost control, closely integrated with the supply chain
Hangzhou: Innovative Design of Digital Economy
Hangzhou relies on the advantages of the digital economy, with moderate design costs but high requirements:
- Basic design: 30000 to 70000 yuan
- Standard design: 70000 to 140000 yuan
- Advanced design: 140000-280000 yuan
- Features: strong digital and intelligent product design capability, and great demand of Internet enterprises
@NINEIDEA九号创新 www.nineidea.com
