NINEIDEA：深圳工业设计发展历程中经历了多个关键转折点，这些节点不仅重塑了行业格局，更推动其从萌芽走向繁荣，在国内外舞台大放异彩。
政策扶持的强力推动
2012 年，深圳市政府出台《关于加快工业设计业发展的若干措施》，这一政策犹如及时雨，为深圳工业设计行业注入强大动力。通过资金支持、税收优惠、人才培养等一系列举措，极大地激发了行业活力。众多设计企业在政策扶持下得以迅速扩张，吸引了大量优秀设计师汇聚深圳。例如，一些原本规模较小的设计工作室借此东风，扩充团队，购置先进设备，承接更具挑战性的项目，逐步成长为行业中坚力量。此后在 2020 年，深圳又出台《关于进一步促进工业设计发展的若干措施》，进一步完善工业设计创新发展支撑体系，助力行业持续升级，让深圳工业设计在政策的保驾护航下稳健前行。
国际展会的参与突破
2011 年，深圳成功克服重重困难，参展被誉为 “世界设计领域风向标” 的伦敦百分百设计展，这堪称中国工业设计发展史上的 “破冰之旅”，具有里程碑意义。此前，深圳工业设计在国际上鲜为人知，此次参展为深圳设计企业和机构搭建了与国际接轨的桥梁。通过展示作品，深圳工业设计开始获得国际业界关注与认可。连续三年参展，近百家深圳品牌企业及设计机构在展会上亮相，逐渐积累起国际声誉。到 2014 年，中国商务部和深圳市政府联合组团参加该展览并设立 “中国馆”，“中国设计” 的影响力进一步扩大，深圳作为其中的重要力量，也借此提升了在全球工业设计版图中的地位，打开了走向世界的大门。
大型展会活动的平台搭建
2007 年首届中国（深圳）国际工业设计周的举办，在深圳工业设计界掀起热潮。该活动集展览、论坛、推广等多种形式为一体，为本土设计力量提供了展示舞台。展场展示了包括消费类电子产品、家电以及医疗器械等在内的各类工业设计作品，康佳、飞亚达等本土知名企业纷纷展出工业设计精品，其中不乏国际工业设计大赛获奖作品。此后每年一届的工业设计周持续举办，影响力不断扩大，吸引了越来越多国内外企业、设计师参与，促进了设计成果转化，推动了工业设计教育与产业发展，成为深圳工业设计发展的重要助推器。同样，2013 年首届深圳国际工业设计大展开展，以 15000 平方米展区成为当时世界上规模最大的工业设计展，吸引众多国际工业设计界大咖。此后十年间，大展持续为深圳带来一流国际设计理念与产品，助力本土新锐设计团队成长，引领深圳工业设计不断升级。
产业转型需求的内在驱动
早期，深圳工业设计多依附于制造业，处于 “配角” 地位。随着深圳制造业转型升级，对提升产品附加值、打造品牌形象的需求愈发迫切，工业设计的重要性日益凸显，逐渐从制造业中独立出来，成为完整设计服务的提供方。许多制造企业开始意识到设计的价值，加大在设计环节的投入，与专业设计公司合作。例如，曾经以生产垃圾桶等低端产品为主、濒临破产的深圳耐斯特，在某设计集团提供的工艺和生产流程整改方案帮助下，成功转型为医疗器械领域生产商，年产值大幅增长。这种产业转型需求促使深圳工业设计不断提升专业水平，拓展业务领域，从单纯的外观设计向涵盖产品全生命周期的综合设计服务转变，推动行业迈向新高度 。
Core turning point in the development of industrial design in Shenzhen
NINEIDEA: Shenzhen’s industrial design has experienced several key turning points in its development. These nodes not only reshape the industry pattern, but also promote it from germination to prosperity, and shine in the domestic and international arena.
Strong promotion of policy support
In 2012, the Shenzhen Municipal Government issued the “Several Measures to Accelerate the Development of Industrial Design Industry”, which was like timely rain, injecting strong impetus into the industrial design industry in Shenzhen. Through a series of measures such as financial support, tax incentives, and talent cultivation, the vitality of the industry has been greatly stimulated. Many design companies have been able to rapidly expand under policy support, attracting a large number of outstanding designers to gather in Shenzhen.
For example, some small design studios have taken advantage of this opportunity to expand their teams, purchase advanced equipment, undertake more challenging projects, and gradually grow into industry backbone forces. In 2020, Shenzhen issued the “Several Measures to Further Promote the Development of Industrial Design”, further improving the support system for innovative development of industrial design, helping the industry to continue upgrading, and enabling Shenzhen’s industrial design to steadily move forward under the protection of policies.
Breakthrough in Participation in International Exhibitions
In 2011, Shenzhen successfully overcame numerous difficulties and participated in the London 100% Design Exhibition, which is known as the “barometer of the world design field”. This can be regarded as an “ice breaking journey” in the history of China’s industrial design development and has milestone significance. Previously, Shenzhen’s industrial design was little known internationally. This exhibition has built a bridge for Shenzhen design enterprises and institutions to connect with the international community. By showcasing their works, Shenzhen industrial design has begun to gain international attention and recognition from the industry.
For three consecutive years, nearly a hundred Shenzhen brand enterprises and design agencies have appeared at the exhibition, gradually accumulating international reputation. By 2014, the Chinese Ministry of Commerce and the Shenzhen Municipal Government jointly organized a delegation to participate in the exhibition and established a “China Pavilion”, further expanding the influence of “Chinese design”. As an important force in this process, Shenzhen also elevated its position in the global industrial design landscape and opened the door to the world.
Platform construction for large-scale exhibitions and events
The first China (Shenzhen) International Industrial Design Week was held in 2007, which sparked a craze in the industrial design industry in Shenzhen. This event integrates various forms such as exhibitions, forums, and promotions, providing a showcase for local design forces. The exhibition hall showcases various industrial design works, including consumer electronics, home appliances, and medical devices. Local well-known enterprises such as Konka and FIYTA have exhibited their industrial design masterpieces, including award-winning works from international industrial design competitions.
Since then, the annual Industrial Design Week has continued to be held, with its influence expanding continuously, attracting more and more domestic and foreign enterprises and designers to participate, promoting the transformation of design results, advancing industrial design education and industry development, and becoming an important booster for the development of industrial design in Shenzhen.
Similarly, the first Shenzhen International Industrial Design Exhibition was held in 2013, with a 15000 square meter exhibition area becoming the largest industrial design exhibition in the world at that time, attracting many international industrial design industry experts. In the following decade, Dazhan continued to bring first-class international design concepts and products to Shenzhen, helping local emerging design teams grow and leading the continuous upgrading of Shenzhen’s industrial design.
The intrinsic driving force behind the demand for industrial transformation
In the early days, Shenzhen’s industrial design was mostly attached to the manufacturing industry and was in the position of “supporting role”. With the transformation and upgrading of Shenzhen’s manufacturing industry, the demand for enhancing product added value and building brand image has become increasingly urgent. The importance of industrial design has become increasingly prominent, gradually separating from the manufacturing industry and becoming a provider of complete design services.
Many manufacturing companies have begun to realize the value of design, increasing their investment in the design process and collaborating with professional design companies. For example, Shenzhen Naiste, which used to mainly produce low-end products such as garbage cans and was on the brink of bankruptcy, successfully transformed into a manufacturer in the medical device field with the help of a process and production process improvement plan provided by a design group, resulting in a significant increase in annual output value.
This demand for industrial transformation has prompted Shenzhen’s industrial design to continuously improve its professional level, expand its business areas, and shift from simple exterior design to comprehensive design services covering the entire product lifecycle, driving the industry to new heights.
