NINEIDEA：在当今全球经济一体化的大背景下，工业设计领域的竞争愈发激烈，突破设计同质化问题犹如顽疾，困扰着众多从业者与企业。深圳，作为中国工业设计的前沿阵地，一直以创新和活力著称，然而也不可避免地面临着设计同质化的挑战。
设计同质化使得市场上的产品千篇一律，消费者难以从中区分出独特价值，不仅降低了产品的吸引力和竞争力，还抑制了整个行业的创新活力与可持续发展。对于深圳的工业设计产业而言，这一困境若不加以突破，将影响其在全球产业链中的地位，阻碍其向更高层次迈进。
深圳工业设计产业基础雄厚，拥有丰富的人才资源、完善的产业链以及活跃的创新氛围。但随着市场竞争加剧，大量相似的设计涌现，许多产品在功能、外观甚至用户体验上都缺乏差异化。要在这片竞争的红海之中找到突围之路，深圳工业设计需要充分发挥自身优势，积极探索创新策略。
接下来，我们后面加一个篇幅将深入剖析深圳工业设计面临的设计同质化问题，探寻背后的成因，并聚焦那些成功突破困境的案例与创新实践，从设计理念、方法、人才培养等多个维度，为深圳工业设计突破同质化困境提供思路与方向，助力深圳工业设计产业实现高质量、可持续的发展，继续引领中国乃至世界工业设计潮流。
@NINEIDEA九号创新 www.nineidea.com
Focusing on Shenzhen Industrial Design: Breaking through the Dilemma of Design Homogenization
NINEIDEA: In the context of today’s global economic integration, the competition in the field of industrial design is becoming increasingly fierce. The problem of design homogenization is like a persistent disease, which puzzles many practitioners and enterprises. Shenzhen, as the forefront of industrial design in China, has always been known for innovation and vitality, but it inevitably faces the challenge of design homogenization.
The homogenization of design makes it difficult for consumers to distinguish unique value from products in the market, which not only reduces the attractiveness and competitiveness of products, but also suppresses the innovation vitality and sustainable development of the entire industry. For Shenzhen’s industrial design industry, if this dilemma is not overcome, it will affect its position in the global industrial chain and hinder its progress towards higher levels.
Shenzhen has a strong foundation in the industrial design industry, with abundant talent resources, a complete industrial chain, and an active innovation atmosphere. But as market competition intensifies, a large number of similar designs emerge, and many products lack differentiation in functionality, appearance, and even user experience. To find a way out of this competitive red sea, Shenzhen Industrial Design needs to fully leverage its own advantages and actively explore innovative strategies.
Next, we will add a section to delve into the issue of design homogenization faced by Shenzhen’s industrial design industry, explore the underlying causes, and focus on successful cases and innovative practices that have overcome these challenges. From multiple dimensions such as design concepts, methods, and talent cultivation, we will provide ideas and directions for Shenzhen’s industrial design to break through the homogenization dilemma, help Shenzhen’s industrial design industry achieve high-quality and sustainable development, and continue to lead the trend of industrial design in China and even the world.
@NINEIDEA九号创新 www.nineidea.com
